Unit 5 Promoting Products and Services
selling a product/service, you have to clearly explain your products/services, identify their features and benefits, and diacuss what needs or problems they address in the market.
当开发新产品时，营销人员要鉴别消费者的需要。
When developing new products, marketers have to identify customer’s needs.
当进行市场调查时，你要收集和分析有关消费者品味和爱好的信息。
When doing a market research, you have to collect information about customer’s tastes. including pictures if they would help your reader get a better understanding of your product. 如果你想节省钱就考虑买这件吧。
Consider buying this one if you want to save money.
如果有损你的眼睛就考虑放弃它吧。
Consider giving it up if it would do harm to your eyes.
3. Remember to offer enough information to satisfy an outsider’s need to understand your service without boring them with trivial details.
买这辆车头装配有伞的自行车，你外出时就能避免暴晒于太阳光下。
Buy this bike with an umbrella on it to satisfy your need to go out without being exposed to the sun.
买一个带有MP3功能的手机，你就不用每天都带着收音机来听音乐了。
Buy a mobile phone with the function of the MP3 to satisfy your need to enjoy music without carrying such a big radio every day.
matter whether you are selling a product or offering a service, one important thing that you must keepin mind is to emphasize your USP-Unique Selling Proposition.
无论你处于何种困境，你必须记住的一个重要的事情便是保持自信。
No matter what terrible situation you are in, one important thing you must keep in mind is to keep your confidence.
无论你找什么工作，你必须记住的一个重要的事情便是保持或提高你的形象。
No matter what kind of job you are looking for, one importan thing you must keep in mind is to maintain or improve your own image.
5. Without a USP, your product or service will appear drab and there will be no compelling reason for people to buy it.
没有多种颜色和形状可供选择，该产品缺乏竞争力。
Without optional colors and shapes, the produc will lack competitiveness.
折扣不多，你公司的服务就显得很贵了。
Without a substantial discount, your service will appear expensive.
Unit 6 Attending Fairs and Exhibitions
1. When you are deciding what trade show to attend, the key is to be clear about your goals.
在做职业规划时，关键要明确自己能干什么。
When making a career plan, the key is to be clear about with you can do.
在求职时，关键要明确自己的兴趣是什么。
When looking for a job, the key is to be clear about your interests.
2. If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for.
如果要找份好工作，应该尽可能多地收集相关信息。
If you want to find a good job, you should collect as much relevant imformation as possible.
如果你是个商人，就应该尽可能多地结交一些生意伙伴。
If you are a businessman, you should find as many partners as possble.
3. As you see, your product doesn’t necessarily have to fit the theme of the trade show.
设备和技术的升级不一定解决这个问题。
Equipment and technology upgrades do not necessarily solve the problem.
压力本身不一定是有害的。
Stress in itself is not necessarily harmful.
the old saying goes, it’s not “what” you know but “who” you know that matters.
俗话说得好，重要的不是输赢而是参与。
As the old saying goes, it’s not the winning or losing but participating the matters.
古人云，诚实为上策。
As the old saying goes, honesty is the best policy.
5. As you see, your product doesn’t necessarily have to fit the theme of the trade show.
众所周知，他是电脑软件方面的专家。
As everybody know, he is an expert in computer software.
俗话说：“你没有打造第一印象的第二次机会。”
As the proverb say, “you don’t get a second chance to make a first impression”.
6. These three approaches, when used well, will help ensure that you trade-show dollars reap incredible dividends.
我希望这有助于保证产品质量满足我们的要求。
I hope this can help ensure that the quality of the product.
这些措施有助于保证达到要求。
These measures can help ensure that the requirements are met.