2．高效的供应链管理是商业竞争优势的关键。 3．在物资配送中，客户是营销渠道的最终目的地。

4．为了优化流程，供应链必须以整合的方式进行运作。

5．企业应该与客户关系管理部门进行协调，以确定客户需求。

写作范文：

The Relationship Between SCM and Logistics Management

Supply chain and logistics functions can overlap（重叠）. Different companies define them in their own ways.

According to the definition announced by the Council of Logistics Management（物流管理协会）, logistics management is part of SCM process. Generally speaking, logistics is a concept that deals with the management of material and information flows across the supply chain.

However, some differences do exist between the two concepts. Logistics is a integrating function, which coordinates all logistics activities. While SCM is the planning and management of all activities involved in sourcing and purchasing, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, 3PL providers and customers.

In short, logistics management is typically considered a sub-set of SCM.

第九单元 电子商务与物流

听力材料：

Ⅰ. Listen to the sentences and fill in the blanks with what you exactly heard.

1. The Internet provides a basic platform of communication between business partners.

2. Companies could advertise, spread information or even offer online customer service through the Internet. 3. There has been explosive growth in B2B transactions via the Internet. 4. You will have the opportunity to create sustainable competitive advantage for

your firm with advanced B2B technologies.

5. The business models for e-commerce described affect the structure of supply chain of whole industries. Ⅱ. Listen to the dialogues and fill in the blanks with what you exactly heard.

1. A: What are you doing?

B: I am surfing the Internet. I just want to buy one shirt online. Look, They are so cheap! A: Don’t devote too much time to this. How will you deal with it if the size does not fit you?

B: Don’t worry. In that case, I will ask the seller to change it for another. A: Sounds fine.

2. A: Hello, this is Jane speaking, who’s that?

B: This is Susan. I ordered two machines online from your company yesterday, so I want to know where the goods is now. A: Let me check it. Ah, I am so sorry that there’s something wrong with the goods, but I will settle it as soon as possible. B: I hope things will go as what you said.

A: Don’t worry. I guarantee that it will never happen again. B: OK. Thank you. Bye!

Ⅲ. Listen to the passage and fill in the blanks with what you exactly heard, the

first letters have been given.

When you build a business case for B2B initiatives, the first tool to prioritize and analyze these projects should be a qualitative（定性的） assessment of how well technologies support and reinforce the overall business strategy. Are you trying to replicate industry best practices or trying to achieve unique strategic positioning? Neither is “right” or “wrong”, but without a qualitative assessment, your business case can become weak, if only you don’t have reasons for evaluating B2B system for implementation.

课后习题：

Text 1

Ⅰ.

1. D Ⅱ.

1. F Ⅲ.

1. selling 5. allow for

2. A 2. T

3. C 3. F

4. D 5. B 4. F

5. T 4. fits 8. useless

2. uncommon 6. in terms of 3. favor 7. opportunities

Ⅳ.

1. e-commerce

2. economic transactions 3. electronic catalogues

4. B2C (Business to Consumer)

5. B2G (Business to Government) Ⅴ.

1．电子商务是指任何通过电子连接进行经济活动的形式。

2．目前，B2B电子商务约占电子商务总交易量的90％。 3．B2C这一术语通常是指企业对个人的交易。 4．消费者在商业拍卖网站上列出其预售货物，访问该网站的其他消费者就这些货物进行投标。

5．B2G电子商务通常包括不同的商品和服务、不同的交易方式和不同的技术要求。

Text 2

Ⅰ. 1. D Ⅱ.

1. F

2. D 2. F

3. B 3. T

4. C 5. A 4. F

5. F

Ⅲ.

1. conventional 5. interactive

2. minimum 3. switch 6. impinge on/upon

4. distinction

Ⅳ.

1. traditional supply chain 2. distribution costs

3. electronic documentation

4. primary suppliers 5. mail order

Ⅴ.

1．电子商务促进传统物流向现代物流的发展。 2．电子商务的发展会对物流产生积极的影响。

3．消费者可以通过网络直接向源头供应商购买商品或服务。 4．物流业必须积极应对经济发展，而这种力量来自于电子商务。 5．基本来说，互联网只是一种信息供应商。

写作范文：

The Benefits of B2B System for Companies

Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. As we all know, B2B system is very popular in companies because it benefits companies in the following aspects:

Firstly, B2B system can bring new channels for companies. These channels include trading exchange, distribution network, direct selling, etc, which can provide revenue opportunities for companies.

Secondly, B2B system can bring new information products for companies. B2B technologies may capture data previously not available, and the packaging of the data may provide another product to sell. With these data, companies can make products more valuable.

Thirdly, B2B system can bring new services for companies. When companies are extending a process, opportunities exist to supplement the parties involved with new value-added services.

Fourthly, B2B system can bring higher customer satisfaction. By having a deeper relationship with customers, companies can have happier and more loyal customers who spend more money and return more often.

Considering the above benefits, companies should establish solid relationship with their business partners to create sustainable competitive advantages.

第十单元 逆向物流

听力材料：

Ⅰ. Listen to the sentences and fill in the blanks with what you exactly heard.

1. Within specific industries, reverse logistics activities can be critical for the companies.

2. Many companies that previously did not devote much time or energy to the management of reverse logistics have begun to pay attention. 3. Generally, in companies where the return rate is greatest, much more effort has been spent in improving return processes.

4. Reverse logistics is more than reusing containers and recycling packing materials.

5. If no goods or materials are being sent “backward”, the activity probably is not a reverse logistics activity. Ⅱ. Listen to the dialogues and fill in the blanks with what you exactly heard.

1. A: Hello, did you watch the special program yesterday on Channel Seven? B: I had to do some extra work last night and missed that. But what was it about?

A: It was reported that an old man could earn more than 1,000 yuan a month only through collecting wastes. B: Really? Were the wastes useful for him?

A: No. The wastes are useless for the old man, but he could sell them to the salvage station（废品收购站）.

B: Oh, I understand. Then the wastes could be recycled and reused for the second time, right? A: Yes. You said it!

2. A: This is the Customer Service Center. Can I help you, madam? B: I want to return the coat I bought last week. A: What’s the matter with the coat?

B: The color faded when I washed it. But the shop assistant said it was against fading! A: Well, we will go into it and reply to you as soon as possible. B: Thank you.

Ⅲ. Listen to the passage and fill in the blanks with what you exactly heard, the

first letters have been given.