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九阳豆浆机营销策

划促销方案

篇一：九阳豆浆机营销策划书 目 录 一、纲要 ....................................................................................................................... 2 （一）背景资料 .................................................................................................... 2 （二）内容概况 .................................................................................................... 2 二、环境分析 ............................................................................................................... 3

（一）宏观环境分析 ............................................................................................ 3

（二）竞争环境分----------------精选公文范文----------------

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析 ............................................................................................ 4 三、SWOT分析 .......................................................................................................... 6

四、市场选择与定位 ...................................................................................... 8 （一）细分市场 ................................................................................................... 8

（二）目标市场选择 ............................................................................................ 8 （三）市场定位 .................................................................................................... 9

五、营销战略与目标 ................................................................................................... 9 （一）竞争战略 ...............................................................----------------精选公文范文----------------

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（二）市场定位战略 .......................................................................................... 10

（三）产品生命周期战略 .................................................................................. 11 （四）发展战略 .................................................................................................. 12 （五）目标 .......................................................................................................... 13 六、营销策略 ..................................................................................

........................... 13 （一）产品策略 .................................................................................................. 13 （二）价格策略 ...............................................................----------------精选公文范文----------------

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