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In a curious twist, neither Holmes nor Watson was present to collect the record haul of seven Emmy awards won by the hit BBC series Sherlock in Los Angeles on Monday night.

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However, solving the mystery of their no-show was not quite a ¡°three pipe problem¡± the Deerstalker-wearing detective would normally have to solve. The critics had considered British stars of the show Benedict Cumberbatch and Martin Freeman to be outliers for the awards.

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The surprise victory for them, and for a series produced on a fraction of the budget of big US TV dramas that dominate the event, highlights the financial boost

that Sherlock has provided for the BBC. It said last month that the series is now its most lucrative export, licensed to 224 territories worldwide ¨C more than any other programme.

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Revealing that filming of the fourth series of Sherlock will begin in January, the head of BBC drama said he expects this series to outstrip the success of even the third, promising viewers around the world a ¡°shocking¡± plot twist which was revealed to the lead actors in a secret meeting a month ago.

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Winning gongs respectively for outstanding lead actor and supporting actor in a mini series or movie, Sherlock¡¯s co-creator Steven Moffat also picked up the best writer trophy at the 66th annual Emmy Awards. Four technical awards took the total haul to seven, one more than the night¡¯s other big winner, the US crime drama series Breaking Bad.

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The three Emmys were all in recognition of His Last Vow, the final episode from the third series, first aired on UK screens in January. A contemporary reworking of Sir Arthur Conan Doyle¡¯s The Adventures of Charles Augustus Milverton, the society blackmailer of his 1904 tale is transformed into a treacherous newspaper magnate, Charles Augustus Magnussen, played by Lars Mikkelsen.

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¡°Sherlock is our best-selling programme, and won more awards than any other programme last night at a fraction of the cost of the American shows,¡± said Ben Stephenson, controller of BBC drama.

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He said the majority of BBC Worldwide¡¯s profits are driven by the export of just four programmes ¨C Sherlock, Dr Who, Top Gear and Dancing with the Stars (the US name for Strictly Come Dancing).

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Financial results for the broadcaster¡¯s commercial arm last month revealed that BBC Worldwide had generated profits of ¡ê174m to be returned to the BBC, an 11 per cent rise on the previous year, and equivalent to 10 per cent of the annual content funding budget for BBC TV programmes.

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Conceding that Sherlock has made a ¡°huge amount of money¡± for the broadcaster (the BBC will not break down specific revenues per show), Mr Stephenson was initially surprised at the rapturous reception the show received in America, where it is licensed to the channel PBS.

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¡°In the US, the assumption is you have to make 12 or 24 episodes,¡± he said. ¡°Sherlock has made nine episodes over the course of three years, yet it¡¯s been such a big hit. Ultimately, it comes down to amazing creativity ¨C whatever its shape or size, creativity does drive commerciality.¡±

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Last month, it was revealed that BBC Worldwide is in talks to sell a near-50 per

cent stake in its flagship BBC America channel to US television group AMC Networks ¨C the home of Breaking Bad ¨C as it seeks the financial power to compete with high-end drama rivals such as HBO and Netflix.

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Nevertheless, Sherlock¡¯s global success has broken many records. The BBC says the third series ¨C where Mr Cumberbatch¡¯s detective miraculously returns to sleuthing after seemingly plunging to his death from the roof of Bart¡¯s Hospital at the end of series two ¨C has received more than 70m hits on the Chinese digital platform Youku.

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The DVD of the third series received the most pre-orders ever for a BBC series yet to be broadcast ¨C at a time when the format is dying ¨C and the final episode was the most tweeted about television programme when it was first aired on UK screens.

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