保密类别______ 编 号________

原创文学网站的商业化运营及问题分析

——以起点中文为例

系 别 新闻传播系 专 业 传播学 班 级 06传播学 姓 名

学 号 20060203046 指导教师

2010年 4 月 1日

摘 要

通过近十年的发展，新生网络文学已经占据了传统文学千年帝国的半壁江山，而其栖息地——原创中文网站功不可没，而起点中文网则是全国最大的原创文学网站。今天，传统文学书刊、杂志的危机重重与原创文学网站的生机勃勃形成的鲜明对照。在未来，前者的数字转型与后者的快速崛起已成文学发展的必然趋势。相比起传统文学书刊，原创文学网站的门坎更低，信息更多，阅读起来更加方便，读者、作者、网站三方的互动更多，而且没有期数和页数的限制。从运营方面来说：相对于传统文学书刊、杂志单调的“二次售卖”，网络文学的运营模式更为多元化，以起点中文网为例，除了传统的网站广告、内容出版外，还有付费阅读、会员制度及网站等其它增值业务。本文将从起点中文网的现状、经营模式及所存在的问题这几方面对起点中文网进行研究。

关键词：起点中文网；付费阅读；多元化经营；版权；快餐文化

I

ABSTRACT

After nearly a decade of development, new network literature have occupied half of the traditional literature Millennium Empire, and its habitat - Original Chinese website contributed to the \is the largest site of original literature. Today, the traditional literature books, like magazines, the other books. In the future, the number of the former transition and the rapid rise of the latter has become the inevitable trend of literary development. Compared to traditional literature books, original lower threshold of literature site, the information more, is more convenient to read, readers, authors, three of the interactive Web site for more, and no number of installments and the page limit. From operations in terms of: Compared with the traditional literary books, magazines and monotonous \sale\the network is more diversified business model literature to \for example, in addition to traditional web advertising, content publishing, the also paid to read, membership and other value-added services web site. This article from the \the Chinese nets.

Keywords：Qidian；pay to read；diversification；copyright；fast food culture

II