体验商务英语综合教程3 第二版 重点词汇 Unit1 P6 A

Value for money 花钱值得 luxurious 奢侈的，豪华的

timeless 不受时间影响的 Well-made 做工考究的

top of the range 高端的 durable 耐用的

inexpensive 便宜的 cool 酷的

Reliable 可靠的 stylish 流行的(有型个性)

fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A

Brand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brand

brand name 品牌名字 the name given to a product by the company that makes it product launch 产品发布 the introduction of a product to the market

product lifecycle 产品生命周期 the length of time people continue to buy a product product range 产品范围 the set of products made by a company

product placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known person to advertise products

Brand positioning 品牌定位 P8

Gross margins 毛利润 Manufacturing 制造业 Solely 唯一的

Low-cost market 低成本市场 Outsources 外包

Licensing arrangement 特许授权 Flagship store 旗舰店 Offshore 离境；海外 Country of origin 原产地

Identify the marker 确定产品来源或制造者

Simplify product handing 简化产品，操作和追踪 Organize accounting 帮助组织进存货和做会计记录 Offer legal protection 提供法律保护 Unit2 P14 B

1 not enough leg .....room....... 没有足够的伸腿空间 2 lost or delayed ......luggage......... 遗失或延迟行李

3 long .......queues...... at check-in 签入时的长队列 4 poor quality ........food......... and drink 质量差的食品和饮料

5 no baggage ........trolleys...... available 没有可用的行李手推车 6 overbooking of ........seats........ 超额预订座位

7 flight delays and .......cancellations........ 航班延误和取消 8 ....jet.....- lag 时差（飞机时差反应） P15 A

1 subway h) underground 地铁 2 city centre k)downtown 市中心区 3 carry-on baggage i) hand luggage 手提行李 4 one way f)single 单程票