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and what measures to be taken.

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9¡¢When handling claims, it is important to take a positive attitude and be polite.

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10¡¢A claim can be settled in the following ways:

´ð°¸£ºMaking a refund¡¢compensating for the losses¡¢Giving a discount¡¢replacing the faulty goods

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1¡¢4 Ps is defined by many marketers as ¡°putting the right product in the right place, at the right price and right time.¡±

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2¡¢Distribution channel is a way of selling a company¡¯s product either directly or via distributors.

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3¡¢Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company¡¯s strategy.

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4¡¢Marketing shows how to reach to the customers and build long lasting relationship while sales just means selling is the ultimate result of marketing.

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5¡¢Marketing is more than sales.

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6¡¢Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.

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7¡¢Market Targeting only means to develop measure of segment attractiveness.

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8¡¢Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager.

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9¡¢Promotion decisions involve________.

´ð°¸£ºPromotion Strategy¡¢Advertising¡¢Public Relations and Publicity¡¢Marketing communication budget

10¡¢This process involves___________.

´ð°¸£ºMarket segmentation¡¢Market targeting¡¢Market positioning µÚ17Õ µ¥Ôª²âÊÔ

1¡¢Advertising works best when it¡¯s developed to meet one goal at a time.

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2¡¢Internet advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.

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3¡¢The television is the fastest growing advertising media

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4¡¢Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market.

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5¡¢Indoor billboards are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation.

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6¡¢Advertising can serve as a reminder to consumers.

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7¡¢Advertisement can differentiate the product from its competitors.

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8¡¢Advertisement can induce consumers to try the product.

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9¡¢Print publications such as magazines, books, newspapers and __ (such as annuals) offer a variety of advertising opportunities.

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