凡读书......须要读得字字响亮，不可误一字，不可少一字，不可多一字，不可倒一字，不可牵强暗记，只是要多诵数遍，自然上口，久远不忘。古人云，读书百遍，其义自见。谓读得熟，则不待解说，自晓其义也。余尝谓，读书有三到，谓心到，眼到，口到。
牛津译林版英语必修四+Unit1导学案????
Ⅰ.联想记忆(根据提示写出相应的词汇以及相关短语)
1．persuadevt.说服，劝说；使信服→persuade sb. into doing/to do...说服某人做……
2．foolvt.欺骗，愚弄；n.傻瓜→fool sb.into doing...欺骗某人做…… 3．benefitvt.& vi.使受益；得益于；n.益处；救济金；奖金→to_one’s_benefit对某人有益的是→benefit_from从……中受益
4．appealvi.有吸引力；呼吁，恳请；n.吸引力；呼吁，恳求→appeal_to sb.for sth.向某人恳求得到……
5．be meant_to旨在，目的是→mean to_do...打算做……→mean doing...意味着……
6．fall_for上……的当，受……的骗→fall behind落后
7．figure_out弄清楚，弄懂；计算出→keep one’s figure保持苗条身材 8．appeal_to吸引，引起兴趣；呼吁→make an appeal呼吁 9．be tired_of厌倦→be tired_with/from因……而累了 10．be on_sale在出售；廉价出售→for_sale出售 Ⅱ.构词记忆(根据提示写出相应的词汇及其派生词)
1．advertisingn．做广告；广告活动；广告业→advertisementn．广告；广告宣传
2．intelligencen．智力，才智；情报→intelligentadj.聪明的 3．consultvt.咨询；请教→consultantn．顾问 4．reactvi.做出反应，回应→reactionn．反应
5．personally adv.个别地；本人，亲自；就本人而言→personaladj.个人的；私密的→personn．人
Ⅲ.语境填词(根据提示用适当的单词或短语填空)
1．I persuaded(说服) him not to cheat(作弊) in the exam and he was pleased(高兴的) to accept it.
2．These comments(评论) are of great benefit(益处) to the youth(年轻人)． 3．The poster appealed_to(吸引) us and we determined(决定) to have a try. 4．We urged(力劝) the shopkeeper not to fool(愚弄) these innocent(纯真的) children.
5．I recommended(建议) that he should update(更新) the software(软件)，but he didn’t react(反应)．
Ⅳ.语境记忆(背诵语段，记忆单元词汇)
You should be careful not to be persuaded to purchase some out-of-date bargains by the appealingadvertisements that are intended to recommend you what you really don’t need.Lies and tricks are of their features.Their aim is to cheat the customers out of their money using their innocence. Ⅴ.课文原句背诵
1．Even_if an ad does not lie，it does not mean it is altogether innocent.
即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。
邴原少孤，数岁时，过书舍而泣。师曰：童子何泣？原曰：孤者易伤，贫者易感。夫书者，凡得学者，有亲也。一则愿其不孤，二则羡其得学，中心伤感，故泣耳。师恻然曰：欲书可耳!”原曰：无钱资。师曰：童子苟有志吾徒相教不求资也。
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凡读书......须要读得字字响亮，不可误一字，不可少一字，不可多一字，不可倒一字，不可牵强暗记，只是要多诵数遍，自然上口，久远不忘。古人云，读书百遍，其义自见。谓读得熟，则不待解说，自晓其义也。余尝谓，读书有三到，谓心到，眼到，口到。
2．Not_all ads play tricks on us though.
但并非所有的广告都跟我们玩花招。
3．When_it_comes_to advertisements，we must all use our intelligence and not be a slave to them!
谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！ Ⅰ.单项填空
1．Jerry did not regret giving the comment but felt ________ he could have expressed it differently.(2012·北京，24) A．why B．how C．that D．whether 答案 C
解析 句意为：杰里不后悔给出评论，但是他觉得他本来可以用另一种不同的方式来表达。felt后面应该是一个宾语从句，分析宾语从句可知，这是一个完整的句子，不缺句子成分，故用that引导。
(教材原句：He said that he was used to such embarrassing comments.) 2．If she doesn’t want to go，nothing you can say will ________ her.(2012·新课标全国，35)
A．persuade B．promise C．invite D．support 答案 A
解析 if引导条件状语从句，根据逻辑将句子补全，此空应该填入一个含有“说服”意义的词，只有A项符合。persuade劝服。
(教材原句：An advertisement uses words and pictures to persuade people to buy a product...) 3．The minister said，“We are ready for discussions with any legal parties，but we’ll never ________ with criminals.”(2011·湖北，27) A．negotiate B．quarrel C．argue D．consult 答案 A
解析 句意为：首相说：“我们准备和任何合法政党展开讨论，但决不会与罪犯谈判。”negotiate谈判；quarrel争吵；argue辩论；consult咨询。根据句意知应选A项。
(教材原句：Before I consulted you，I had no comprehension...) 4．—Silly me！I forget what my luggage looks like.
—What do you think of ________ over there？(2011·重庆，27) A．the one B．this C．it D．that 答案 D
解析 句意为：——我真傻！我忘了我的行李什么样了。——你觉得那边的那个是你的吗？根据句中的over there可知此处指远处，故用that；the one特指“同类中的一个”，用于指代可数名词，而luggage不可数；this常指近处；it指代“同一物”，均不符合题意。
邴原少孤，数岁时，过书舍而泣。师曰：童子何泣？原曰：孤者易伤，贫者易感。夫书者，凡得学者，有亲也。一则愿其不孤，二则羡其得学，中心伤感，故泣耳。师恻然曰：欲书可耳!”原曰：无钱资。师曰：童子苟有志吾徒相教不求资也。
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凡读书......须要读得字字响亮，不可误一字，不可少一字，不可多一字，不可倒一字，不可牵强暗记，只是要多诵数遍，自然上口，久远不忘。古人云，读书百遍，其义自见。谓读得熟，则不待解说，自晓其义也。余尝谓，读书有三到，谓心到，眼到，口到。
(教材原句：The company can then choose the right product to produce, the one that is expected to be...) 5．After that，he knew he could________any emergency by doing what he could to the best of his ability.(2010·浙江，12) A．get away with B．get on with C．get through D．get across 答案 C
解析 句意为：(经历过)那件事以后，他知道只要他尽自己所能就能处理任何紧急情况。to the best of尽……所能，就……的限度。get away with携……潜逃，(做了坏事)逍遥法外；get on with进展，相处；get through通过，完成；get across过(马路、桥等)，，使(人)了解自己的意思。由句意可知，C项为最佳选项。
(教材原句：There are lots of different ways to get your message across when you are putting together an ad campaign.) Ⅱ.完形、阅读——英译汉
1．Such people always stick to their views，even if it means that they may get into trouble.(2012·广东，完形填空)
这样的人总是坚持自己的观点，即使这意味着他们可能会陷入麻烦当中。
2．Throughout the rest of her life，the artist had many operations，but nothing was able to cure the terrible pain in her back.(2012·安徽，阅读C)
在她的余生中，这位艺术家做过很多次手术，但没有什么能治愈她严重的背痛。 3．Determined to do this on my own，I spent several weeks going door-to-door for a job，but found little response(回应)．(2011·安徽，完形)
我决定独自去做这件事，花了几个星期的时间挨门挨户去找工作，却没有结果。 4．The food especially appeals to health-conscious eaters because each dish is very healthy，made with limited fat and oil and served straight off the grill(烤肉架)．(2011·湖南，阅读A)
这些食物尤其受到注重健康的人的青睐，因为每道菜都用有限的脂肪和油做成，直接从烤肉架上取下端给消费者，因而非常健康。 5．More articles，cartoons，advice columns，and radio and television programs have similarly dealt with the subject of private apologies.(2011·江苏，任务型阅读)
更多的文章、卡通、建议栏、广播和电视节目都类似地涉及私人道歉的话题。 Ⅲ.书面表达——汉译英
1．我从阅读中获益很多。(benefit)(2012·江西，书面表达)
I_benefit_a_great_deal_from_reading.
2．最新的消息是Amy的17岁的大女儿已被哈佛和耶鲁大学录取。(latest)
(2011·广东，基础写作)
The_latest_news_is_that_Amy’s_17-year-old_elder_daughter_has_been_admitted_to_Harvard_University_and_Yale_University.
邴原少孤，数岁时，过书舍而泣。师曰：童子何泣？原曰：孤者易伤，贫者易感。夫书者，凡得学者，有亲也。一则愿其不孤，二则羡其得学，中心伤感，故泣耳。师恻然曰：欲书可耳!”原曰：无钱资。师曰：童子苟有志吾徒相教不求资也。
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