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presenter. 他的父亲买下那所乡间小屋以备退休后住在那里。
His father bought the cottage with an eye to retiring there.
为了获得更多的实际工作经验 他还在一家工厂找了份兼职。
He found a part-time job in a factory, with an eye to getting more practical experience.
5.In your opnion, what are the most important parts of your topic for the audience to take away form you? 根据你的看法，什么才是解决问题的最好办法？
In your opinion, what is the best solution to the problem?
依你的看法，什么是一个领导最好的品质？
In your opinion, what are the best qualities of a ood leader?
6.Surveys continually show that people fear public speaking more than death. 调查显示大多数女人害怕发胖比什么都厉害。
Surveys show that most women fear becoming fat more than anything eles.
调查表明老人害怕孤独比害怕死还厉害。
Sureys show thaty old people fear loneliness more than death.
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Unit 4 Establishing Business Relations
1.By comprehensive searching, we mean you can try searching for new customers and partners. 网络营销是指通过使用万维网进行销售和促销。
By internet making, we mean you can use the World Wide Web for sales and promotion.
顾客满意度调查指的是对顾客他们所买物品的满意情况进行调查。
By customer satisfaction surveys, we mean studies to find out if buyers are satisfied with what they have bought.
2.You can try reaching them by e-mails, paying a visit, posting business cards or company leaflets 你可以尝试用一种不同的方法来完成这项任务。
You can try using a different method to finish this task.
我们可以尝试通过减员来削减生产成本。
We can try cutting down our cost of production by reducing our staff.
3.You can distribute advertisements to your target customers and attract them to your site of product promotion in a target region, where you can introduce and illustrate your products. 你可以策划一个产品发布（release）会，人们可以得到更详细的产品信息。
You can plan a product releast conference, where people can get more detailed imformation about the product.
你可以参加各种交易会，在那里你可能遇到潜在的合作伙伴。
You can take part in various trade fairs, where you may meet some potential partners.
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4.Another effective approach to findingnew customers and business partners is to take good dvantage of trade fair opportunities. 另一种有效的营销方式是创建一个产品的品牌形象。
Another effective approach to maketing is to create a brand image of your product.
另一种有效的保住你现有顾客的方法是使他们高兴。
Another effective approach to retaining your existing customers is to make them happy.
5.On the other hand, you can distribute information of your products and services so that those who are interested can know about you and contact you. 另一方面，当消费者本可以轻易避免损害的时候，他们应该为自己的行为负责。
On the other hand , customers shoud bear responsibility for their actions when they could have easily prevented the damage.
另一方面，你必须确保产品质量，这样顾客会对你的产品满意并进一步购买你的产品。
On the other hand, you must guarantee your product quality so that your customers will be satisfied with your products and buy more.
6.By doing so, you can keep long lasting business relationships. 通过打广告，你可以吸引更多的人购买你的产品。
By advertising, you can attract more peopleto buy your products.
通过了解顾客需求，你可以改进你的产品和服务。
By understanding customers’needs, you can improve your product and services.
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Unit 5 Promoting Products and Services
1.When selling a product/service, you have to clearly explain your products/services, identify their features and benefits, and diacuss what needs or problems they address in the market. 当开发新产品时，营销人员要鉴别消费者的需要。
When developing new products, marketers have to identify customer’s needs.
当进行市场调查时，你要收集和分析有关消费者品味和爱好的信息。
When doing a market research, you have to collect information about customer’s tastes.
2.Consider including pictures if they would help your reader get a better understanding of your product. 如果你想节省钱就考虑买这件吧。
Consider buying this one if you want to save money.
如果有损你的眼睛就考虑放弃它吧。
Consider giving it up if it would do harm to your eyes.
3. Remember to offer enough information to satisfy an outsider’s need to understand your service without boring them with trivial details.
买这辆车头装配有伞的自行车，你外出时就能避免暴晒于太阳光下。
Buy this bike with an umbrella on it to satisfy your need to go out without being exposed to the sun.
买一个带有MP3功能的手机，你就不用每天都带着收音机来听音乐了。
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Buy a mobile phone with the function of the MP3 to satisfy your need to enjoy music without carrying such a big radio every day.
4.No matter whether you are selling a product or offering a service, one important thing that you must keepin mind is to emphasize your USP-Unique Selling Proposition.
无论你处于何种困境，你必须记住的一个重要的事情便是保持自信。
No matter what terrible situation you are in, one important thing you must keep in mind is to keep your confidence.
无论你找什么工作，你必须记住的一个重要的事情便是保持或提高你的形象。
No matter what kind of job you are looking for, one importan thing you must keep in mind is to maintain or improve your own image.
5. Without a USP, your product or service will appear drab and there will be no compelling reason for people to buy it. 没有多种颜色和形状可供选择，该产品缺乏竞争力。
Without optional colors and shapes, the produc will lack competitiveness.
折扣不多，你公司的服务就显得很贵了。
Without a substantial discount, your service will appear expensive.
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