2014年1月高等教育自学考试广东省统一命题考试

商务英语翻译 试卷

（课程代码05355）

本试卷满分100分，考试时间150分钟。 考生答题注意事项：

1．本卷所有试题必须在答题卡上作答。答在试卷上无效，试卷空白处和背面均可作草稿纸。

2．必须注明大、小题号，使用0.5毫米黑色字迹签字笔作答。 3．合理安排答题空间，超出答题区域无效。

一、句子汉译英（本大题共8小题，每小题3分，共24分） 请在答题卡上作答。

1．我厂生产的地毯图案新颖，色调雅致，美丽大方，富丽堂皇。 2．几乎所有的产品广告都是寻求利润的商业活动。 3．实用性——是否能满足某种需要或欲望？ 4．掌握产品说明的学问。

5．请勿在房间或走廊使用任何燃烧器皿取暖或煮食。

6．通常，每个公司都有一个以上的推销员销售某一种产品。

7．自1948年开始建立电视联播网以来，电视已成为主要的广告媒介。 8．海运提货单常常被认为是信用证所要求的最重要的凭证。 二、句子英译汉（本大题共7小题，每小题3分，共21分） 请在答题卡上作答。

9. Make all members benefit from the globalization and New Economy by promoting capacitybuilding and exploring future opportunities.

10.DDU 11．CIF

12. We have decided to launch our advertising on a national scale. The television Advertisements have been scheduled to start in December.

13. The tins have been carefully packed in strong carton boxes to prevent damage in tlansit 14. Either Party can terminate this Agreement by a three month notice in writing.

15. The shipment from the manufacture to the shipping port shall only be effected by the seller within 45 days after the Seller's receipt of the Letter of Credit 三、段落汉译英（本大题共5小题，每小题6分，共30分）

请在答题卡上作答。

16.制造商必须使零售商店的店主相信，经销他的产品是有利可图的；他还必须吸引成千上万看不见的顾客从各地零售商店的店主那里购买他的产品。这种销售方法既需要商业广告，又需要消费广告。

17.信用证是银行的一种凭证。它向卖方保证，如果卖方按协议将货物装运完毕的话，买方即可付款。另一方面，它也向买方保证，如果卖方未将货物装运完毕，买方不必付款。信用证在交易中为买卖双方提供保障。

18.不过你对你所交易对象国的文化了解越多，就会越少出问题。所以了解对方文化是很有必要的。

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19.经济力影响着我们日常生活的各个方面，包括获得职业的难易、所选定工作的收入 多寡以及收到那些薪金支票后能买到多少东西等 20．工作经验：

1994年11月-1995年12月： 香港泰安银行湾仔分行行政助理 1996年1月至今：

香港圣马利书院英文教师

四、段落英译汉（本大题共5小题，每小题5分，共25分】 请在答题卡上作答。

21. Building walls are also frequently used for advertising. An outdoor advertisement must present its message in very few words so that it can be read quickly by passersby or motorists.

22. Export products 'should also be well presented to the potential customeres.First, they should catch the customers' eyes and hopefully appeal to their wallets as weIJ. The design and the labeling should also meet the legal requirements of the importing country,in terms of product liability,wording,design,etc.

23. We should improve coordination among foreign trade entities,strive to overcome trade barriers and minimize trade friction to create afair trade environment for our enterprises.

24. Researchers have recently developed a stronger interest in competitive intelligence,or finding out what competitors are currently doing and forecasting what they are Iikely to do in the future. Sales people are an imponant source of data for competitive intelligence.

25.In the event of any dispute arisingrom the Agreement or concerning its interpretation,or any dispute of which no satisfactory settlement is reached between the two Parties, the dispute shall be referred to a single arbitrator agreed upon by both Parties.

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答案

1. The carpets made in our factory are beautiful and magnificent for their novel designs and elegunt colors.

2 Almost all product advertising is a profit - seeking business operation 3. Usefulness- does it meet a need or desire? 4 Master the subject of Product Specification.

5. You're advised not to use any burmner for heating or cooking in the room or the corridor.

6. Usually ,a company has more than one person seling the sume products.

7. Television has been a major adverting medium since it first became available on a network basis in 1948.

8. The ocean bill of lading is often considered to be the most important document required by a letter of credit.

9.加快能力建设，开拓未来.发展机遇,使各成员从全球化和新经济中受益。 10.未完税交货(价)

11.成本、保险费加运费(到岸价)

12.我们(公司)已决定开展全国性广告宜传,电视广告定于十二月开始播出。

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13.这些罐头都使用厚纸板箱妥善包装以防搬运 中损坏。 14.任何一方均可于书面通知对方三个月后终止本协议。

15.卖方在收到信用证后,必须在45天内安排货物从生产厂运至发运港。

16. A manufacturer must convince storekeepers that it will be profitable for them to stock/

sell the things/ products he manufactures , and he must induce thousands or millions of unseen people to buy his products from storekeepers in various places, This kind of sell-ing calls for both trade advertising and consumer advertising.

17. The letter of credit is the bank instrument that assures the person Selling merchandise of payment if he makes the agreed— upon shipment On the other hand,it also assures the buyer that he is not required to pay until the seller ships the goods, It provides the buyer and the seller with mutual protection in dealing with each other.

18. But the more you know of the culture of the country you are dealing with , the less likely you are to get into dificulties. It is worth the effort. 19. Economic forces surround our daily lives ,influencing how easy or how hard it is to get a job , how much we can earn in our chosen occupations , and how much our paychecks will buy after we receive them.

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20. Working Experience: Nov.1994 -- Dec. 1995 : Executive assistant at Tai On Bank , Wanchai Branch, Hong Kong Jan. 1996 --present:Teacher of English at St. Mary's Collge,Hong Kong.

21.建筑物的墙壁也经常用来涂写广告。户外广告的用语必须简单明了,以便使过路行人或汽车驾驶人一目了然。

22.出口产品应很好地向潜在客户进行展示。首先要吸引他们的眼球,并且最好能勾起他们的购买欲。此外,(展销)设计和标签使用均应依照进口国的法律要求,对产品的责任义务、文字说明及款式设计等各方面加以注意。

23.我们应加强对外贸易协调,努力打破贸易壁垒,减少贸易磨擦.为企业争取公平贸 易的环境。

24.调研人员近来对竞争情报越来越感兴趣,就是要我出竞争对手目前在做什么,而且要预测他们将来可能做什么。销售人员是竞争情报的-一个重要来源。

21. 25.双方凡因协议及其解释产生争执或双方(或经双方努力)双方未能满意解决之纠纷,应提交双方确认的仲裁人进行仲裁。

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