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目 录
1.总论 ··················································································· 1
1.1项目背景 ····································································· 1 1.1.1项目名称 ···································································· 1 1.1.2项目的承办单位 ··························································· 1 1.1.3项目的主管部门 ··························································· 1 1.1.4项目的拟建地区和地点 ·················································· 1 1.1.5编制单位 ···································································· 1 1.1.6研究工作依据 ······························································ 1 1.1.7研究工作概况 ······························································ 2 1.2可行性研究结论 ····························································· 6 1.2.1市场预测和项目规格 ····················································· 6 1.2.2原材料、燃料和动力供应 ··············································· 9 1.2.3厂址 ·········································································· 10 1.2.4项目工程技术方案 ························································ 10 1.2.5环境保护 ···································································· 21 1.2.6组织机构与人力资源配置 ··············································· 25 1.2.7项目建设进度 ······························································ 26 1.2.8投资估算和资金筹措 ····················································· 26 1.2.9财务评价 ···································································· 30
2.项目背景和发展概况 ······························································· 34
2.1项目提出的背景 ····························································· 34 2.1.1符合国家和行业发展规划 ··············································· 34 2.1.2项目发起人以及发起缘由 ··············································· 35 2.2项目发展概况 ································································ 38 2.2.1小城镇生活垃圾成分的考察 ············································ 38 2.2.2试验试制工作的情况 ····················································· 39 2.2.4项目建议书的审批过程 ·················································· 39
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2.3投资的必要性 ································································ 39
3.市场分析与建设规模 ······························································· 40
3.1市场调查 ······································································ 40 3.1.1燃气的市场调查 ··························································· 41 3.1.2有机肥市场调查 ··························································· 41 3.1.3企口型混凝土腔发泡自保温砌块的市场调查 ······················· 42 3.1.4产品现在生产能力调查 ·················································· 42 3.1.5产品产量及销售量调查 ·················································· 43 3.1.6替代产品调查 ······························································ 44 3.2市场预测 ······································································ 44 3.2.1国内市场需求预测 ························································ 44 3.2.2价格预测 ···································································· 44 3.3市场推销战略 ································································ 45 3.3.1目标市场 ···································································· 45 3.3.2产品策略 ···································································· 46 3.3.3定价策略 ···································································· 46 3.3.4分销策略 ···································································· 46 3.3.5促销策略 ···································································· 47 3.3.6初期工作要点 ······························································ 47 3.4产品方案与建设规模 ······················································· 48 3.4.1产品方案 ···································································· 48 3.4.2建设规模 ···································································· 50 3.4.3主要建设内容 ······························································ 50 3.5产品销售收入预测 ·························································· 51
4建设条件与厂址选择 ······························································· 51
4.1资源和原材料 ································································ 51 4.1.1原材料及辅助原料供应 ·················································· 51 4.1.2燃料动力及其他公用设施的供应 ······································ 52 4.2建设地的选择 ································································ 53
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