Introduction:
This report mainly wrote GM to enter the international market of some of the history, and after entering the international market structure changes.There are two topic in this report. Topic1
Describe the historic context of a global business organization from its beginnings to present day, including scale
GM, General Motos
General motors is by William Durant in 1908 September in buick motor company developed on the basis of American auto city, was founded in Detroit. General motors have intervened in global 33 countries established automobile manufacturing business; the automobile products are sold in more than 200 countries.
GM export department in the Philippine capital Manila the establishment of the first Far East branches. By the 1920s mid-century, gm North American manufacturing export department has put the car exports to Asia.
In 1922, Manila office moved to Shanghai, China, for the future of China assembly line laid a foundation. 1923 the Sloan company as President, and to the company's production line for rationalization adjustment, the company thus into rapid development period.
After the Second World War, GM decision-makers realize there will be a car sales period, launched a larger, more profit potential cars, and strengthened in automobile market leading position, and in other products on the market has also won the main position, become one of America's biggest Military supplies contractor. In 1923,
general motors in Europe opened the first production factory
As outside North America countries and regions in the manufacture and sales of the car first attempt, gm in Denmark Copenhagen opened the first production factory. The factory first production Chevrolet motor, in Scandinavian countries, Baltic countries, Germany, Poland, Czechoslovakia, Austria, Hungary and Russia sales. General motors in 1926 and continue to conduct its global expansion, step to gm Australia Co., LTD was established opened its in Asia and South America founded new subsidiary companies and factories prologue. Successively completed in the factory located in Melbourne, Australia, Perth, Sydney and Adelaide, Brisbane...
In 1926, accelerating the global expansion. Gm in New Zealand Co., LTD started production copper torrebusiness.Gm Japan Co., LTD. Was set up, the office is located in kobe.Gm Japanese Company to open a new factory in Osaka.And then in 1927 established gm Java Company (now Indonesia)1 Topic2
Describe the development of the organization’s expansion including global acquisition and mergers and business structure --- whether centralized or decentralized
The company has combined in 1911 trucks fast car company and the integrity of the company, composed of GM truck company, has purchased a tractor company in the same year, 1913, the company purchased the refrigerator Health (later the Frigidaire Division) and the Champion Spark Plug Company (later renamed AC Spark Plug Company) and so on.
Durant regained control after he acquired the Shelton car company, Fisher 60% of the
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shares of auto companies and auto makers in Canada McLaughlin Motor Company (later the GM Canada). During World War I, the company produced a large number of trucks for the troops, ambulances, aircraft engines and so on.
After the war, the company has through the creation of General Motors Acceptance Corporation to strengthen product wholesale, with great success. 1923, has merged with yellow car manufacturing company and several aircraft companies, launched a 1925 Chevrolet sedan to compete with Ford to make modern car design and implementation of \car and needs money for a goal\annual introduced a new model of strategy to the Ford Motor Company, thrown far behind.
In 1980, GM sold the Frigidaire division and the Terex Division. In 1984, GM invested 2.5 billion acquisition of Electronic Data Systems; 1985, also announced the formation of Saturn Corporation, a Japanese-style in the Tennessee factory production cars, and 4.7 billion acquisition of Hughes Aircraft Company. At the same time, GM has also launched joint ventures with other companies more than 50 companies, from manufacturing to artificial intelligence, robotics companies, a wide range, with Smith's words, this is to find the key to the 21st century.2
Conclusions
GM has a long history, GM after a great deal of international market expansion, accompanied by merger and acquisition and successful opened the international market.
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