most complex, the key to the most stringent requirements of the network. At present, Juniper only has offices in China, did not establish a branch, it is not only the huawei's main rival, is also a cisco's main rival
2. Enterprise internal environment 2.1 Enterprise resources
In fiscal year 2013 huawei sales income of $39.5 billion, up 8.5% from a year earlier, net income of $3.47 billion, up 34.4% from a year earlier. And according to annual report published before Ericsson, Ericsson in 2013 operating income of $35.3 billion, essentially flat with 2012, the net income of $1.9 billion. From the point of sales data, in 2013 sales revenue for the first time Ericsson, as the world's largest equipment business. In terms of patents, by the end of 2008, huawei in the international patent filings rankings in the first place. And huawei, with many of the world's leading operators set up long-term and stable partnership. By 2008, the global top 50 operators, including Telefonica, France telecom, vodafone, China mobile, British telecom, China telecom, China unicom and China netcom, 31 chose huawei as a partner.
2.2 Enterprise competence
Huawei's global 48% of workers engaged in research and development work, as r&d spending will not be less than 10% of annual sales, these ensure the company's leading technology and reserves, at the same time, due to huawei's human resource cost is lower than the developed countries, the product is much cheaper than. Huawei in the international communications operators has gradually set up the image of a cost-effective, rapid response.
2.3 Enterprise core competence
Huawei's \benefit and fairness, and more emphasis on the positive enterprising, performance oriented. Has a unique set of human resource management method, for huawei to maintain its \a guarantee. Advanced production technology system shortened product
production cycle, improve the production efficiency and production quality. A complete supplier certification process to ensure the quality of the product and project implementation, win the fast, high quality and low cost more competitive advantage. SWOT 1．Strength
1.1 product and technology. Is the research and development, similar manufacturers in the country, the strength of huawei in this respect is recognized as second to none. Huawei can stand in the high-end market thanks to the independent research and development of the global advanced core technology. Huawei is the minority several offers of next generation exchange system manufacturer \apply for a patent in China, 3 g, sitting on several industry innovation. Its production of communication products are mostly based on their research and development of independent property products, fully echo the needs of their customers.
1.2 low cost advantage, domestic cheap labor makes huawei on the product cost more than foreign manufacturers have price advantage.
1.3 based on Chinese users, localization services, China today is not only one of the fastest demand growth in the global network equipment, as well as to become the world second only to the network equipment supply base of North America.
1.4 spending on research and development on the r&d, huawei investment proportion has reached the international high-tech companies above average. Market leading and multinational companies reached agreement. More than 80% of the main products adopt frontier technology. 2. Weakness
2.1 as a private enterprise, leaders, is said to have personal decision-making errors are easy to appear; Huawei promoting sex Wolf, cruel competition.
2.2. weak financial resources. Because huawei has not listed, its financial resources and alcatel, cisco and other than weak..
2.3 because people doubt about Chinese enterprise innovation ability, make the product turn out huawei to questioning. At the same time, huawei's low price strategy, also easy to cast doubt on the reliability of the product.
2.4 low-key style of public relations, and the lack of publicity is not conducive to improve the corporate image
2.5 huawei \humanized management requirements, is not conducive to employees' physical and mental development, is bound to affect the work efficiency. 3. Opportunity
The rapid development of telecommunication industry, brought opportunity to huawei, unlimited business opportunities of 3 g market in China. Began as early as in 1998, huawei WCDMA test terminal product research and development work, and also in Beijing, Shanghai and shenzhen China and Europe, the United States, South Korea and other areas of the world with r&d branches. 4. Threat
4.1 With cisco, alcatel, compared to companies such as huawei in human resources, as well as the design and deployment of the network these aspects at a disadvantage. As telecom operators more considering network functionality and performance, huawei's \lose suction.
4.2 Global telecommunications providers are moving more business activities to China, to take advantage of low-cost Chinese engineering and manufacturing capabilities. This will lead to low cost advantage is no longer obvious, huawei competition pressure.
4.3 In the wake of the financial crisis, countries to promote the development of the economy is bound to take all kinds of strict protection measures, may cause bigger effect communication products export to our
country.
4.4 the domestic telecommunications market increasingly open and lower import tariffs, huawei will face a strong international enterprises comprehensive challenge. A strategic choice
Comprehensive the above analysis, I think the company should adopt development strategy, through the change of product diversification, seize the communications industry rapid development, China human resources cheap, Chinese companies have been recognized by foreign clients that some favorable conditions, grasp the opportunity, giving full play to the advantages of large scale high quality of service and so on its own, to speed up the pace, moving towards a higher level.
Continue adhering to the \demand, gradually establish in the telecommunications network, global services, and terminal three comprehensive advantages in the field of business, providing customers with cloud, tube, end products and solutions, help operators to improve income, promote the competitiveness of the bandwidth and reduce the total cost of ownership, to achieve commercial success. Strategy implementation
1.Based on customer demand driven, huawei gradually established including telecom network infrastructure, business and software, professional services and terminal four major areas of business, end-to-end comprehensive advantages, dedicated to provide customers with competitive communication solutions and services to help operators to improve income, promote the competitiveness of the bandwidth and reduce the total cost of ownership, to achieve commercial success.
2. Based on the telecommunications industry, the related industries to horizontal diversification.
4. Continuous internal organization change, process reorganization, according to the industrial structure adjustment of organization structure,
make it more effective and more targeted.
5. To strengthen the investment in research and development innovation, resource leaning to originality innovation.