北大新闻传播学考研历年真题及部分答案
历年真题及部分答案 2012年北大传播学专业基础考研真题 一 名词解释。 1 社会认同理论 2 利基受众 3 选择性接触 4 概率抽样 二 简答 1.。。。 2 3 媒介效果研究是什么？其各个时期范式发展如何？ 4 三 论述题 1 什么是横向研究和纵向研究？请说明两者的优缺点？请各设计一个方案。 2 传统上的媒介监督管理模式有哪些？全球化环境下，媒介监督管理模式有什么改变？ 论述题 1、微博传播的特点 2.传统媒体新闻报道的特点。 3、针对“走转改”写一篇800字以内的评论
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