河南农业大学华豫学院 毕业设计（论文） 学 号: 08105134
浅 析 网 店 及 其 经 营
分 院 工商管理学院 专 业 名 称 电子商务 班 级 商专一班 姓 名 李 彬 指 导 教 师 方 秀 丽
2011年5月10日
摘 要
随着互联网在中国的进一步普及和发展，网上购物逐渐成为人们的网上行为之一,在这种情况下，以电子商务为依托的网上商店以其独特的优势和个性化等特点正越来越受到人们的青睐。如何建设一个备受广大消费者喜欢又独具特色的网上商店，是一个网店经营者最受关心的问题。
电子商务的发展是未来商务发展的趋势，网络店铺以其独有特点，发展越来越本趋于成熟，但是还存在一定的问题。本论文通过对我国网店经营中存在的问题及发展现状，提出来了具体的经营措施。相信随着电子商务和物流的不断发展和日臻完善，可以预见，网上商店的发展将会是前景无限的！
关键字：互联网，电子商务，网上商店，经营策略
Abstract
As the Internet in China's further popularization and development, on-line shopping gradually become people online ACTS, in this case, in e-commerce relying on the online store with its unique advantages and personalized characteristics are becoming more and more get the favour of people. How to build a well-respected consumers enjoy and unique online stores, is a shop operators most suffer a concern.
The development of e-commerce is future commercial development tendency, online shop known for its unique characteristics, development is more and more the ripe, but still, there are some problems. This paper analyses the problems existing in the online business and current situation of the development, proposes the concrete operation measures. Believe as electronic commerce and logistics development and ever-improving, can foresee, online store growth will be prospects of infinite！
Key words: Internet, elsctronic commerce, online shop, business strategy
目录
引 言............................................................................................................................................... 1 一、网店概述................................................................................................................................. 1 （一）网店的出现......................................................................................................................... 1 （二）网店的概念......................................................................................................................... 2 （三）网店的特点......................................................................................................................... 2 二．网络店铺的现状分析 ............................................................................................................................ 3 （一）网络店铺现状...................................................................................................................................... 3 （二）网络店铺存在的问题 ........................................................................................................................ 3 （三）网络店铺面临的威胁 ........................................................................................................................ 4 三、网络店铺及其经营（以淘宝网为例） ............................................................................................. 5 （一）网络店铺的几种模式 ........................................................................................................................ 5 （二）淘宝网开店流程 ................................................................................................................................. 6 （三）网店经营措施（网店如何经营） ................................................................................................. 7 四、网店未来发展趋势 ................................................................................................................................. 9 参 考 文 献 ................................................................................................................................................... 10 致 谢 ............................................................................................................................................................... 11