目 录
策划提纲·····································3 策划纲要·····································4 一、 产品介绍·································4 二、 市场前景分析·····························5
（一）全国内衣行情分析··································5 （二）梧州市场分析······································6
三、 运营操作·································8
（一）加盟店的组织结构··································8 （二）进货渠道··········································9 （三）库存管理··········································9 （四）退货处理·········································10 （五）经营理念——如何穿出美···························10 （六）营业核心——情感投入·····························11
四、赢利能力···························11
（一）风险假设·········································11 （二）财务分析·········································12
五、市场营销·································16
（一）店铺的硬件营销系统·······························16 （二）店铺的软件营销系统·······························17
（三）店铺的一对一营销·································18 （四）销售渠道·········································21 （五）产品策略·········································22 （六）促销策略·········································23
六、结束语···································25 附件一：关于内衣的市场调查问卷··············26 附件二：关于内衣市场的调研报告···············27
策划提纲