外贸英语函电课后习题参考答案
（For Reference Only）
I.
Chapter 1 Business Letter
Answer the following questions.
Generally speaking, there are seven principal parts of a standard business letter. They are the letter head; the date; inside name and address; saluation; the body of a letter(message); the complimentary close and signature.
2. What are the three main formats of a business letter used today? Which format do you like best?
There are three main formats of a business letter in use at present: the conventional indented style; the modern block style and the modified block style. I like the modern block style, since it is simple and we can save much time.
3. What is P.S.?
It is postscript, refers to one or more remarks the writer may add to the core or body of the letter,usually hand-written side by side with or below the signature and enclosure parts, where there is often a large patch of blank space. A postscript can be a sentence or a brief paragraph. II. Choose the best answer 1-5 A C A B D 6-10 B D C B A 11-15 B C C D D 16-20 D A C B B
III. Write a letter with the given particulars below, using necessary capitals and punctuation ( in modern block style)
CZ Import & Export Corp. Ltd
66 Minghuang, Wujin Discrict, Changzhou 213164, P.R. China
July 3, 2007
Mr. John Martin Sales Manager Lake Circles Inc.
56 York Road, Chicago Illinois, USA Dear Sir,
Yours sincerely,
IV. Arrange the following both in a blocked form and indented form as they should be set out in a letter. (ommitted)
1. How many principal parts is a business letter composed of? What are they?
Chapter 2 Establishment of Business Relations
I. Answer the following questions.
1. If you want to open up a market to maintain or expand business actiities what should you do first?
If we want to open up a market to maintian or expand business activities, what we should do first is to conduct a market research, from which we shall know thoroughly about your product(s), your present and potential market(s) .
2. Before you write letters with some new established firms what had you better do?
We had better try to collect as much information as possible about the new established firms, especially about their credit information.
3. Through what channels can one obtain the desired names and addresses of the companies to be dealt with?
We can get the desired names and addresses of the companies through the following channels: Some b2b websites, such as www.ecvv.net; some governmental or oganizational websites, such as www.mofcom.gov.cn; some news papers or magazines; some yellowpages; some friends or your present customers; or you can get the imformation by using some serach engines such as google or yahoo.
4. How to begin with the “First Letter” or circulars to the other party?
It should be consisted of the three parts: first, you should say where you have got the information of your potential customer; second you should provide necessary information about yourself; third you should express your wish of writing the letter.
5. How can one create goodwill and leave a good impression on the readers?
We should consider the eight “C”s in writing a business letter: clearness; conciseness; correctness; concreteness; cheerfulness; courtesy; consideration and completeness. II. multiple choices.
1-5 D C A B A 6-10 C A C B C
III. Translate the following sentences into Chinese.
1. 我们愿意在平等互利的基础上和贵公司建立业务关系。
2. 我们写信给您把作为各种空调主要出口商的我们介绍给您。 3. 为了把我们的产品出口到西欧，我们写信给您寻求贸易机会。 4. 我们有各种颜色和规格来满足不同的需求。
5. 我们已经通过航空邮件把我们产品的小册子邮寄给您。如果您对任何产品感兴趣，请告
知我方。 6. 通过多年的努力，我们扩大了我们的业务经营范围，现在我们经营100多种产品。 7. 我们的主要业务涵盖各种轻工业产品的进出口。
8. 如果贵公司并不经营上述产品的进口，烦请把本信转交给相关的公司。
9. 作为摩托车的出口商，我们愿意和你们就该产品建立贸易关系。 10. 为了让您对我们的产品有一个大致的了解，我们向您寄送了一分商品目录和三本小册子
供您参考。 IV． Translate the following sentences into English.
1. Here we introduce ourselves as an Export Company of Imitation Jewelry, with many
years of experience in this line.
2. The letter you wrote to the headquarter last week has been transferred to us, since we
deal in the products. 3. 4. 5. 6.
We have a wide range of light industrial products available for export. We are very glad to receive your letter with illustrated catalogue.
We are looking forward to your specific requirements for our products.
We are a well-established private company, and we look forward to establish business relations with you.
7. The manager briefly introduced the Johnson company, which is most probably to be our prospective customer.
8. To give you a general idea about our products in the chart, here we enclose a copy of
booklet and the latest price list.
9. When the value of export exceeds that of the import, we call it the favorable balance of
trade. 10. Our products are of high quality and favorable prices. V. Translate the following letter into English. Dear Sirs,
We got you are interested in the silk garments from lastweek’s China Daily. Here we introduce ourselves as the largest dealer of garments in this area. We would like to eatablish business relations with you on the basis of equality and mutual benefits.
Our silk garments are made of high standard silk and traditional technique. We are sending you a copy of illustrated catalogue and the latest price list for your reference. If you are interested in any item of them, please let us now. Once we receive your enquiry, we will send you the qutation and sample by aimail.
We are looking forward to your early reply.
Yours sincerely,
VI. Write an English letter in a proper form based on the following information. (Ommitted)