In order to ensure normal teaching order, protecting students ' healthy growth, ensuring that national (property) is not lost, to prevent or minimize the occurrence of safety accidents, follow the \nt, rescue each other, ensure safety and reduce losses\nciple, ccording to the local conditions, make the management system. 1, the principal is the responsibility of school safety, school security under the leadership of President security work leading group. The head teacher to the leadership team is responsible for, implementation of the accountability system. 2, school monthly student knowledge about safety education, education should be diversified in the form every safety education for students of classes per week should be targeted. To carry on emergency issues dealing with education in General, self-help and mutual rescue knowledge. Emergency calls (such as 110, 119, 122, 120, and so on) use common sense in education. 3, the establishment of major accident reporting system. School students report major accident within an hour of education; student run and disappearances to report; report of the accident to a written report in triplicate, a correctional centre, a police station, a township people's Government shall not conceal the accident. 4 week, teachers are on duty system, establish and improve the leadership values; strengthen the education, management of teaching activities in schools to ensure normal teaching order; responsible for school safety leadership always maintained close contact and district police stations, canvassing support from the police station on school safety and help. 5, strengthening teachers ' moral education, establish a dedicated love, improving education quality, observe the students ' psychological changes at any time and take preventive measures, no corporal punishment and covert corporal punishment on students, student out of the classroom, schools may not be. 6, units or departments use student Street propaganda orparticipate in the celebrations, as well as participating in other social work, without approval of the Correctional Centre, school principals consent, without organization. Without the approval of relevant departments, may organize students to participate in fire fighting, disaster relief and so on. 7, schools should educate students to obey the school rules and regulations, on time, on time home to prevent accidents. 8, school to school inspections on a regular basis, found hidden in time, and in severe cases, it is hard to eliminate immediately closed, and reported to the local people's Government, education, and rule of law section. 9, the school should always check the internal walls, retaining walls, ponds, railings, handrails, doors, Windows, staircases and a variety of sports, extracurricular activities, facilities such as fire safety, infrastructure security, unsafe facility to immediately repair and demolition to ensure that teachers and students work, learn, live venues and facilities are safe and reliable. Song Lin Xiang Liu Jia ping elementary school March 2016 song Lin Xiang Liu Jia ping primary school fire safety systems to enhance fire safety, protection of public property and the life and property safety of teachers and students, school fire safety into day-to-day management, is developing the following fire safety system. 1, strengthen fire safety education of the whole school. According to the requirements of the Fire Services Act, so that everyone has of keeping fire control safety, protecting fire control facilities, fire prevention, reports of fire
格力空调营销策划方案
山东交通学院管理学院
一、 前言
二、 市场调查分析
三、 品牌调查与分析
四、 企业产品策略的制定
五、 企业存在的问题
六、 结束语
lectricity lines, equipment inspections, found hidden in time for rectification, maintenance, and security. 9, do not use an open flame in the classroom, prohibit burning stove, lit candles, mosquito repellent, no smoking, and banning messy wiring. Without using any household appliances is not allowed. 10, live on campus faculty members, must lead by example, and educate families and children ready to fire. 11, household use of gas in schools, to master proper usage, pay attention to the leak-proof, explosion-proof, fireproof, closing valve after use to ensure security. 12, dining room must be qualified, and annual testing of pressure vessels, to regularly check, the canteeLiu Jia ping elementary school, pine slopes surrounding safety management system 1 teachers and students, the surrounding area of the school governance covers personal and food hygiene, cultural events and other aspects, integrated governance shall obtain wide support and full cooperation of the community. On the surrounding environment in schools should be closely monitored. 2, school work at the same time, should pay attention to the safety management of school environment, should take the initiative to contact the district police station, the village Committee, Correctional Centre, ownship government, business management and other departments to officials or the police station in a timely manner, to protect the safety of students. 4, every day before school, teachers remind students, pay attention to traffic safety. 5, should educate students to respect social ethics, and various regulations, maintaining public order, and fight the bad guys, and grasp the correct ways and means of maintaining and improving students ' self-care ability. 6, the establishment of emergency rescue teams of teachers in schools, on high alert and deployed. Song Lin Xiang Liu Jia ping elementary school March 2016 song Lin Xiang Liu Jia ping primary school teachers and students organizations out of safety management system organization aBureau in charge of security. 2, each activity should have a specific responsibility, pay attention to the persons age, physical match. Route 3, activities, location, field surveys should be carried out in advance. 4, activities for the means of transport should explain the situation to the school to comply with vehicle, safety requirements, before the line for repairs. 5, each activity must have security, emergency response plan for accidents. 6, picnics, hiking, picnic to pay attention to fire prevention, food poisoning, prevention of fall accidents 7, the activities near the rivers, reservoirs, no measures or do not meet the security requirements of the Organization and not let stude姓名：王田华 certified, strictly by operation operation, gas tank and stove safety distance of 1.5 meters, to prevent accidents. 13, the adverse consequences caused by ignoring fire safety regulations, wement. 3, teacher on duty with the exception of inspections in schools, should also pay attention to environmental inspections near the campus, found that the jobles, to draw up a precise plan and security measures must be signed by the school officials to review the programme of activities agreed upon Corre学号：
ill be punished, until investigated for legal responsibility. Song Lin Xiang Liu Jia ping elementary school March 2016 Xiangs, for example, harassment of students and a variety of accidents, according to different situations reported school o implement. Organization to the field relatively far or activities require approval by the Deputy Director of the Education n workers must be do a good job managss migrants from rural arectivities between teachers and studentctional Center agreed tnts into the waterIn order to ensure normal teaching order, protecting students ' healthy growth, ensuring that national (property) is not lost, to prevent or minimize the occurrence of safety accidents, follow the \nt, rescue each other, ensure safety and reduce losses\nciple, according to the local conditions, make the management system. 1, the principal is the responsibility of school safety, school security under the leadership of President security work leading group. The head teacher to the leadership team is responsible for, implementation of the accountability system. 2, school monthly student knowledge about safety education, education should be diversified in the form every safety education for students of classes per week should be targeted. To carry on emergency issues dealing with education in General, self-help and mutual rescue knowledge. Emergency calls (such as 110, 119, 122, 120, and so on) use common sense in education. 3, the establishment of major accident reporting system. School students report major accident within an hour of education; student run and disappearances to report; report of the accident to a written report in triplicate, a correctional centre, a police station, a township people's Government shall not conceal the accident. 4 week, teachers are on duty system, establish and improve the leadership values; strengthen the education, management of teaching activities in schools to ensure normal teaching order; responsible for school safety leadership always maintained close contact and district police stations, canvassing support from the police station on school safety and help. 5, strengthening teachers ' moral education, establish a dedicated love, improving education quality, observe the students ' psychological changes at any time and take preventive measures, no corporal punishment and covert corporal punishment on students, student out of the classroom, schools may not be. 6, units or departments use student Street propaganda orparticipate in the celebrations, as well as participating in other social work, without approval of the Correctional Centre, school principals consent, without organization. Without the approval of relevant departments, may organize students to participate in fire fighting, disaster relief and so on. 7, schools should educate students to obey the school rules and regulations, on time, on time home to prevent accidents. 8, school to school inspections on a regular basis, found hidden in time, and in severe cases, it is hard to eliminate immediately closed, and reported to the local people's Government, education, and rule of law section. 9, the school should always check the internal walls, retaining walls, ponds, railings, handrails, doors, Windows, staircases and a variety of sports, extracurricular activities, facilities such as fire safety, infrastructure security, unsafe facility to immediately repair and demolition to ensure that teachers and students work, learn, live venues and facilities are safe and reliable. Song Lin Xiang Liu Jia ping elementary school March 2016 song Lin Xiang Liu Jia ping primary school fire safety systems to enhance fire safety, protection of public property and the life and property safety of teachers and students, school fire safety into day-to-day management, is developing the following fire safety system. 1, strengthen fire safety education of the whole school. According to the requirements of the Fire Services Act, so that everyone has of keeping fire control safety, protecting fire control facilities, fire prevention, reports of fire一、 前言
随着我国经济的快速发展，越来越多大的人开始购买空调，空调在我国占据着巨大的市场，其利润也让许多企业动心，随着人们的需求和市场的不断扩大，从业人员也越来越多，鉴于此，特地制作此策划案为空调的销售提供建议和策略。
二、市场调查与分析
（1）空调的市场竞争激烈
目前，受季节的影响，空调的需求量大幅度的上升，除了价格品质方面的影响，品牌也成为人们购买的前提之一 ，而市场上的众多品牌如：美的，春兰也不断冲击着消费者的眼球，使之很多的消费者喜欢走马观花似的选购空调。 （2）空调市场的潜力很大
随着人们生活质量的提高，人们对季节变化的适应程度的要求也随之提高，因此家庭空调的需求量在大大的上升，并且一些如：学校，公司，医院，商场等许多大型的地方都会用到空调。 （3）人们选购空调的原因
经过对一些不同年龄，层次的人的访问，它们选购空调的因素大致是如下几个方面： 空调的噪音程度 空调的耗电量情况
空调的价格 空调的品牌
lectricity lines, equipment inspections, found hidden in time for rectification, maintenance, and security. 9, do not use an open flame in the classroom, prohibit burning stove, lit candles, mosquito repellent, no smoking, and banning messy wiring. Without using any household appliances is not allowed. 10, live on campus faculty members, must lead by example, and educate families and children ready to fire. 11, household use of gas in schools, to master proper usage, pay attention to the leak-proof, explosion-proof, fireproof, closing valve after use to ensure security. 12, dining room must be qualified, and annual testing of pressure vessels, to regularly check, the canteen workers must be certified, strictly by operation operation, gas tank and stove safety distance of 1.5 meters, to prevent accidents. 13, the adverse consequences caused by ignoring fire safety regulations, will be punished, until investigated for legal responsibility. Song Lin Xiang Liu Jia ping elementary school March 2016 XiangLiu Jia ping elementary school, pine slopes surrounding safety management system 1 teachers and students, the surrounding area of the school governance covers personal and food hygiene, cultural events and other aspects, integrated governance shall obtain wide support and full cooperation of the community. On the surrounding environment in schools should be closely monitored. 2, school work at the same time, should pay attention to the safety management of school environment, should take the initiative to contact the district police station, the village Committee, Correctional Centre, ownship government, business management and other departments to do a good job management. 3, teacher on duty with the exception of inspections in schools, should also pay attention to environmental inspections near the campus, found that the jobless migrants from rural ares, for example, harassment of students and a variety of accidents, according to different situations reported school officials or the police station in a timely manner, to protect the safety of students. 4, every day before school, teachers remind students, pay attention to traffic safety. 5, should educate students to respect social ethics, and various regulations, maintaining public order, and fight the bad guys, and grasp the correct ways and means of maintaining and improving students ' self-care ability. 6, the establishment of emergency rescue teams of teachers in schools, on high alert and deployed. Song Lin Xiang Liu Jia ping elementary school March 2016 song Lin Xiang Liu Jia ping primary school teachers and students organizations out of safety management system organization activities between teachers and students, to draw up a precise plan and security measures must be signed by the school officials to review the programme of activities agreed upon Correctional Center agreed to implement. Organization to the field relatively far or activities require approval by the Deputy Director of the Education Bureau in charge of security. 2, each activity should have a specific responsibility, pay attention to the persons age, physical match. Route 3, activities, location, field surveys should be carried out in advance. 4, activities for the means of transport should explain the situation to the school to comply with vehicle, safety requirements, before the line for repairs. 5, each activity must have security, emergency response plan for accidents. 6, picnics, hiking, picnic to pay attention to fire prevention, food poisoning, prevention of fall accidents 7, the activities near the rivers, reservoirs, no measures or do not meet the security requirements of the Organization and not let students into the waterIn order to ensure normal teaching order, protecting students ' healthy growth, ensuring that national (property) is not lost, to prevent or minimize the occurrence of safety accidents, follow the \nt, rescue each other, ensure safety and reduce losses\nciple, according to the ocal conditions, make the management system. 1, the principal is the responsibility of school safety, school security under the leadership of President security work leading group. The head teacher to the leadership team is responsible for, implementation of the accountability system. 2, school monthly student knowledge about safety education, education should be diversified in the form every safety education for students of classes per week should be targeted. To carry on emergency issues dealing with education in General, self-help and mutual rescue knowledge. Emergency calls (such as 110, 119, 122, 120, and so on) use common sense in education. 3, the establishment of major accident reporting system. School students report major accident within an hour of education; student run and disappearances to report; report of the accident to a written report in triplicate, a correctional centre, a police station, a township people's Government shall not conceal the accident. 4 week, teachers are on duty system, establish and improve the leadership values; strengthen the education, management of teaching activities in schools to ensure normal teaching order; responsible for school safety leadership always maintained close contact and district police stations, canvassing support from the police station on school safety and help. 5, strengthening teachers ' moral education, establish a dedicated love, improving education quality, observe the students ' psychological changes at any time and take preventive measures, no corporal punishment and covert corporal punishment on students, student out of the classroom, schools may not be. 6, units or departments use student Street propaganda orparticipate in the celebrations, as well as participating in other social work, without approval of the Correctional Centre, school principals consent, without organization. Without the approval of relevant departments, may organize students to participate in fire fighting, disaster relief and so on. 7, schools should educate students to obey the school rules and regulations, on time, on time home to prevent accidents. 8, school to school inspections on a regular basis, found hidden in time, and in severe cases, it is hard to eliminate immediately closed, and reported to the local people's Government, education, and rule of law section. 9, the school should always check the internal walls, retaining walls, ponds, railings, handrails, doors, Windows, staircases and a variety of sports, extracurricular activities, facilities such as fire safety, infrastructure security, unsafe facility to immediately repair and demolition to ensure that teachers and students work, learn, live venues and facilities are safe and reliable. Song Lin Xiang Liu Jia ping elementary school March 2016 song Lin Xiang Liu Jia ping primary school fire safety systems to enhance fire safety, protection of public property and the life and property safety of teachers and students, school fire safety into day-to-day management, is developing the following fire safety system. 1, strengthen fire safety education of the whole school. According to the requirements of the Fire Services Act, so that everyone has of keeping fire control safety, protecting fire control facilities, fire prevention, reports of fire 空调的售后服务 空调的式样
三、格力空调品牌调研及分析
品质保障： 具备在线检测，且具备充足贴心的维修体系。2004年分别获得ISO14001:2004环境管理体系和OHSAS18001:1999职业健康安全管理体系认证证书。2006年公司获得国家质监总局颁发的特种设备制造许可证（压力容器）。2007年获得QC禁用物质管控体系证书。2008年获得BRC全球标准-消费品：第二类产品证书。 知名品牌：“格力”品牌空调，是中国空调业唯一的“世界名牌”产品，业务遍及全球90多个国家和地区。1995年至今，格力空调连续13年产销量、市场占有率位居中国空调行业第一；2005年至今，家用空调产销量连续3年位居世界第一；2007年，格力全球用户超过7000万。
种类齐全：至今已开发出包括家用空调、商用空调在内的20大类、400个系列、7000多个品种规格的产品，能充分满足不同消费群体的各种需求。
自主创新研发：拥有技术专利近1500项，自主研发的GMV数码多联一拖多机组、离心式大型中央空调、正弦波直流变频空调等一系列高端产品填补了国内空白，打破了美日制冷巨头的技术垄断。
四、企业产品策略的制定
1.价格
? 根据产品市场不同制定不同价格
lectricity lines, equipment inspections, found hidden in time for rectification, maintenance, and security. 9, do not use an open flame in the classroom, prohibit burning stove, lit candles, mosquito repellent, no smoking, and banning messy wiring. Without using any household appliances is not allowed. 10, live on campus faculty members, must lead by example, and educate families and children ready to fire. 11, household use of gas in schools, to master proper usage, pay attention to the leak-proof, explosion-proof, fireproof, closing valve after use to ensure security. 12, dining room must be qualified, and annual testing of pressure vessels, to regularly check, the canteen workers must be certified, strictly by operation operation, gas tank and stove safety distance of 1.5 meters, to prevent accidents. 13, the adverse consequences caused by ignoring fire safety regulations, will be punished, until investigatd for legal responsibility. Song Lin Xiang Liu Jia ping elementary school March 2016 XiangLiu Jia ping elementary school, pine slopes surrounding safety management system 1 teachers and students, the surrounding area of the school governance covers personal and food hygiene, cultural events and other aspects, integrated governance shall obtain wide support and full cooperation of the community. On the surrounding environment in schools should be closely monitored. 2, school work at the same time, should pay attention to the safety management of school environment, should take the initiative to contact the district police station, the village Committee, Correctional Centre, ownship government, business management and other departments to do a good job management. 3, teacher on duty with the exception of inspections in schools, should also pay attention to environmental inspections near the campus, found that the jobless migrants from rural ares, for example, harassment of students and a variety of accidents, according to different situations reported school officials or the police station in a timely manner, to protect the safety of students. 4, every day before school, teachers remind students, pay attention to traffic safety. 5, should educate students to respect social ethics, and various regulations, maintaining public order, and fight the bad guys, and grasp the correct ways and means of maintaining and improving students ' self-care ability. 6, the establishment of emergency rescue teams of teachers in schools, on high alert and deployed. Song Lin Xiang Liu Jia ping elementary school March 2016 song Lin Xiang Liu Jia ping primary school teachers and students organizations out of safety management system organization activities between teachers and students, to draw up a precise plan and security measures must be signed by the school officials to review the programme of activities agreed upon Correctional Center agreed to implement. Organization to the field relatively far or activities require approval by the Deputy Director of the Education Bureau in charge of security. 2, each activity should have a specific responsibility, pay attention to the persons age, physical match. Route 3, activities, location, field surveys should be carried out in advance. 4, activities for the means of transport should explain the situation to the school to comply with vehicle, safety requirements, before the line for repairs. 5, each activity must have security, emergency response plan for accidents. 6, picnics, hiking, picnic to pay attention to fire prevention, food poisoning, prevention of fall accidents 7, the activities near the rivers, reservoirs, no measures or do not meet the security requirements of the Organization and not let students into the water