编号：09012211207
南阳师范学院2013届毕业生
毕业论文（设计）
题 目： 浅谈视觉传达设计中的色彩艺术 完 成 人： 李扬敏 班 级： 2009-15
学 制： 4 年 专 业： 视觉传达设计
指导教师： 欧芹 完成日期： 2013-04-16
目 录
摘要 ············································································· (1) 一、视觉传达设计的解析 ·················································· (1) 二、视觉传达设计中的色彩应用 ········································· (2)
(一)标志设计与色彩 ·························································· (2) 1.标志设计与色彩的表现 ·················································· (2) 2.标志设计与色彩应用 ····················································· (2) (二)包装设计与色彩 ·························································· (3) 1.包装设计与色彩的表现 ·················································· (4) 2.包装设计与色彩应用 ····················································· (4) (三)广告设计与色彩 ·························································· (5) 1.广告设计与色彩的表现 ·················································· (5) 2.广告设计与色彩应用 ····················································· (6)
三、总结 ······································································· (7) 参考文献 ······································································· (7) Abstract ········································································· (8)
浅谈视觉传达设计中的色彩艺术
作 者：李扬敏 指导老师：欧 芹
摘要：由于现代社会人们的生活节奏大大加快，各种大众传媒迅速发展，使得现代人每天都能接触到大量的视觉设计信息，因此视觉传达设计越来越受到广大媒体的重视，而色彩作为视觉传达设计的一个重要元素，它无时