吉林大学珠海学院 毕 业 论 文
国内模式发展的研究
B2B2C
国内B2B2C模式发展的研究
摘要
随着计算机技术、网络技术的发展、应用以及普及，传统的交易活动产生的很大的变化。适应时代的变化，网络交易方式逐渐在世界范围内开始普及。继B2B模式、B2C模式及C2C模式之后，新一轮的网络交易方式已经开始逐步形成、完善和成熟。这一新的网络交易模式既保留着以往网络交易模式的便利性，又进一步的改善了网络交易的安全性，提高了网络交易过程中产品和服务的质量。
B2B2C模式作为一种新型的网络交易模式，其具有广阔的发展前景。本文主要介绍了B2B2C模式的形式与内容。通过比较分析当前国内外两大B2B2C模式网络交易平台的发展历程和现在，探讨发展国内B2B2C模式交易平台面临的问题及对策分析。并对中国B2B2C模式的发展进行了展望。
关键词：电子商务；超级电子商务（B2B2C）；应用模式；
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The Research of Super E-commerce
（B2B2C）Develop In China
Abstract
With the developing of computer science and Internet technology, the traditional trade had a great change. The Internet change had begun to spread all over the world with the times. A new Internet trade had begun to arise, after the B2B, B2C and C2C.No only it keep the convenient of the formerly Internet trade, but also become more safety. And it can improve the quality of the goods and serves. As a new Internet trade, B2B2C have a great future. This paper describes details about B2B2C. According to compare the AMAZON MARKETPLACE and TAOBAO`s history and present, which popular in the world, and discuss the challenge will face to when it develop in china，And how to solve it.
Keywords: E-commerce; super E-commerce (B2B2C); Application model; Prospects
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