计算机中级4班（软件、自动）: Quiz details
个人测试成绩记录
试卷：unit4book2 编号：unit4book2 姓名：
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交卷：2012-06-11 16:32:38
上机地址：172.16.209.75
2012-06-11 15:24:52 老师是否已批卷：尚未批卷 图例：
试卷满分：62 班级：
学号：222011321042012
批卷时间：
Wrong To be marked by instructor
Right or marked by instructor
Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!
Part 1 Short dialogs and multiple choice questions
(每小题： 分)
Directions: Listen to the short dialogs, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
Questions 1 to 1 are based on the following passage.
1.
Questions 2 to 2 are based on the following passage. 2.
A. They both think there are too many ads. B. They both think there are not enough ads.
C. The man thinks there are too many ads, while the woman thinks the opposite. D. The woman thinks there are too many ads, while the man thinks the opposite.
A. Security and esteem, but nothing else. B. Only fear, love and sensory pleasure. C. Basic human feelings. D. Advertising principals.
Questions 3 to 3 are based on the following passage. 3.
Questions 4 to 4 are based on the following passage. 4.
Questions 5 to 5 are based on the following passage. 5.
Questions 6 to 6 are based on the following passage. 6.
A. Ads should be made by local people. B. The lipstick ad is more effective in Germany. C. Ads should be adapted for particular places. D. The same ad can be used in various places.
A. Because the name in Spanish suggests disasters. B. Because the name in Spanish suggests not moving. C. Because the name in Spanish means turning over. D. Because the name in Spanish means bad luck.
A. To show that he only knows how to copy a page by hand. B. To show that he only knows how to make photocopies. C. To show that a \
D. To show that a \
A. To show the importance of the Tour of France.
B. To show the possibility of recovering from a deadly disease. C. To show that successful ads are often stories with happy endings. D. To show that a happy ending is required for all commercials.
Questions 7 to 7 are based on the following passage. 7.
Questions 8 to 8 are based on the following passage. 8.
Questions 9 to 9 are based on the following passage. 9.
Questions 10 to 10 are based on the following passage. 10.
Part 1 Short dialogs and multiple choice questions(每小题: 1 分; 满分：10 分) 小
得
对
我的答案
客观
A. He believes it is unfair because most people are not alcohol abusers. B. He believes it is unfair because few people are using the healthcare system. C. He believes it is fair because the healthcare system needs the extra money. D. He believes it is fair because alcohol abuse needs additional money.
A. He disagrees with the woman. B. He agrees with the woman. C. He believes that figures don't lie.
D. He believes that most surveys are puzzling.
A. Because short slogans are refreshing. B. Because people are busy.
C. Because only short slogans are impressive.
D. Because the Coca-Cola company has set a good example.
A. To show how fast one can buy things with the card. B. To show how much he likes the card.
C. To express his disagreement with the woman. D. To express his agreement with the woman.
题 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 分 错 1 1 1 0 1 1 1 1 0 1 A C C A B C D B A A A C C D B C D B B A Subtotal: 8 老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! Part 2 Short dialogs and blank filling (每小题： 分) Directions: Listen to the following recording, then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 7 are based on the following passage. W:So, Mr. Smith, you want to increase ridership on the buses. M:1., and we hope you can help us. W:Certainly we can. First, we must 2. of bus travel. M:How do you do that? W:Well, we'll 3. to see what people really think about taking the bus. We’ll investigate 4. and so on. M:Will that work? W:It works 5. . Once we get a profile of 6. , we can see who we can 7. . Part 2 Short dialogs and blank filling(每小题: 1 分; 满分：7 分) 小题 1. 2. 3. 得1 1 0 对 我的答案 We do change the image serve 客观 We do change the image do some surveys 分 错 4. 5. 6. 7. 0 1 0 0 (未答) all the time users targets different age groups all the time your users target Subtotal: 3 老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦! Part 3 Short passages/dialogs and blank filling (每小题： 分) Directions: Listen to the following recording, then answer the questions by filling in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. 1. 3. 4. 7. 8. Part 3 Short passages/dialogs and blank filling(每小题: 1 分; 满分：8 分) 小题 1. 2. 得0 0 对 我的答案 (未答) (未答) 客观 marketing strategy Internet 分 错 What will the man do after a detailed proposal is made? He will pass it to . How will the manufacturer deal with direct mail? Since direct mail is for manufacturers, it will to small . What other media does the woman suggest to create brand recognition? Billboards and . What media is the woman considering in order to reach computer users? The and computer . According to the man, what should they do to reach their target market? They must use the right .