谋学网www.mouxue.com
【奥鹏】[东北大学]大学英语（统考）在线练习题2(客观题) 试卷总分:100 得分:100
第1题,1. Before World War I, we spent our summer holidays in Hungary. I have nothing but the dim memory of the house we lived in, of my room and my toys. Nor do I recall clearly the large family of grandparents, aunts, uncles and cousins who gathered next door. But I do have a crystal-clear memory of the dogs, the farm animals, the local bird and above all, the insects.
I am a naturalist, not a scientist. I have a strong love of the natural world and my enthusiasm had led me into varied investigation. I love discussing my favorite topics and enjoy burning the midnight oil while reading about other people’s observations and discoveries. Then something happens that brings these observations together in my curious mind. Suddenly you fancy you see the answer to the riddle, because it all seems to fit together. This has resulted in my publishing 300 papers and books, which some might honor with the title of scientific research. But curiosity, a keen eye, a good memory and enjoyment of the animal and plant world do not make a scientist: one of the outstanding and essential qualities required is self-discipline, a quality I lack. A scientist requires not only self-discipline but also hard-training, determination and a goal. A scientist, up to a point, can be made. A naturalist is born. If you can combine the two, there can be little doubt that you get the best of both worlds.
A. B. B. A. B. not a naturalist but a scientist C. not a scientist but a naturalist D. neither a scientist nor a naturalist A. C. tell the difference between science and nature 谋学网www.mouxue.com D. take an interest in both science and nature 第2题,2. B. the author was like most people who were mostly receivers rather than givers C. the author received the same education as most people during his childhood A. C. in the window display D. about the neighborhood A. C. many people had applied for post-office boxes before him A. B. C. D. 谋学网www.mouxue.com C. it was the note of appreciation he wrote D. it was he who wrote him a letter a year ago 第3题,3. The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? A. C. improve enormously D. remain at the same level A. C. often inferior to old ones at first A. C. promote its production D. speed up its life cycle A. C. pleasing the young as well as the old
D. the author liked most people as they looked upon life as a process of getting A. C. you don't have to be rich in order to give
D. when you give away money, you will be rich
D. he asked the postmaster to make one for him
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
D. not easily accepted by the public
D. serving both military and civil needs