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Of all human creations, language may be the most remarkable. Through language we share experiences, formulate values, exchange ideas, transmit knowledge, and sustain culture. Indeed, language is vital to thinking itself. Contrary to popular belief, language does not simply mirror reality but also helps to create our sense of reality by giving meaning to events.
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Good speakers have respect for language and know how it works. Words are the tools of a speaker¡¯s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meanings of words and know how to use language accurately, clearly, vividly, and appropriately.
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Using language accurately is as vital to a speaker as using numbers accurately is to an accountant. Never use a word unless you are sure of its meaning. If you are not sure, look up the word in a dictionary. As you prepare your speeches, ask yourself constantly, ¡°What do I really want to say? What do I really mean?¡±Choose words that are precise and accurate.
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Using language clearly allows listeners to grasp your meaning immediately. You can ensure this by using familiar words that are known to the average person and require no specialized background; by choosing concrete words in preference to more abstract ones, and by eliminating Ïû³ý verbal clutterÔÓÂÒ.
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Using language vividly helps bring your speech to life. One way to make your language more vivid is through imagery, or the creation of word pictures. You can develop imagery by using concrete language, simile, and metaphor. Simile is an explicit comparison between things that are essentially different yet have something in common; it always contains the words ¡°like¡± or ¡°as.¡± Metaphor is an implicit comparison between things that are different yet have something in common; it does not contain the words ¡°like¡± or ¡°as.¡±
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Another way to make your speeches vivid is by exploitingÀûÓ㻿ª·¢the rhythm of language. Four devices for creating rhythm are parallelism, repetition, alliteration, and antithesis. Parallelism is the similar arrangement of a pair or series of related words, phrases, or sentences. Repetition is the use of the same word or set of words at the beginning or end of successive Á¬ÐøµÄ clauses ·Ö¾ä£¬¶ÌÓïor sentences. Alliteration comes from repeating the initial consonant ¸¨Òô sounds of close or adjoining words. Antithesis is the juxtaposition of contrasting ideas, usually in parallel structure.
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Using language appropriately means adapting to the particular occasion, audience, and topic at hand. It also means developing your own language style instead of trying to copy someone
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else¡¯s. If your language is appropriate in all respects, your speech is much more likely to succeed.
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Good speeches are not composed of hot air and unfounded assertions. They need strong supporting materials to bolster the speaker¡¯s point of view. In fact, the skillful use of supporting materials often makes the difference between a good speech and a poor one. The three basic types of supporting materials are examples, statistics and testimony.
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In the course of a speech you may use brief examples ¡ª specific instances referred to in passing ¡ª and sometimes you may want to give several brief examples in a row to create a stronger impression. Extended examples ¡ª often called illustrations, narratives, or anecdotes ¡ª are longer and more detailed. Hypothetical examples describe imaginary situations and can be quite effective for relating ideas to the audience. All three kinds of examples help to clarify ideas, to reinforce ideas, or to personalize ideas. To be more effective, though, they should be vivid and richly textured.
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Statistics can be extremely helpful in conveying your message, as long as you use them sparingly½ÚÔ¼µØ and explain them so they are meaningful to your audience. Above all, you should understand your statistics and use them fairly. Numbers can easily be manipulated and distorted. Make sure that your figures are representative of what they claim to measure, that you use statistical measures correctly, and that you take statistics only from reliable sources.
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Testimony is especially helpful for student speakers, because they are seldom recognized as experts on their speech topics. Citing the views of people who are experts is a good way to make your ideas more credible. When you include testimony in a speech, you can either quote someone verbatimÖð×Ö or paraphraseÊÍÒå their words. As with statistics, there are guidelines for using testimony. Be sure to quote or paraphrase accurately and to cite qualified unbiased sources. If the source is not generally known to your audience, be certain to establish his or her credentials.
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The impact of a speech is strongly affected by how the speech is delivered. You cannot make a good speech without having something to say. But having something to say is not enough. You must also know how to say it. Good delivery does not call attention to itself. It conveys the speaker¡¯s ideas clearly, interestingly, and without distracting the audience.
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There are four basic methods of delivering a speech: reading verbatim from a manuscript, reciting a memorized text, speaking with PowerPoint, and speaking extemporaneously, or impromptu. The last of these £ speaking extemporaneously £ is the method you probably will use for classroom speeches and for most speeches outside the classroom. When speaking extemporaneously, you will have only a brief set of notes or a speaking outline. Speaking with PowerPoint is widely used now and very effective indeed.
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Certainly there are other factors you should consider, such as personal appearance, bodily action, gestures, eye contact, volume, pauses and so on. By paying enough attention to what is mentioned above, you may present an effective speech.
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