佰草集SWOT分析

关于佰草集的SWOT分析

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摘要:随着社会的发展,人们越来越重视自己皮肤的护理工作。所以如何挑选以及挑选怎样的护肤品成了人们日益关心的问题。当今社会人们对护肤品的了解越来越深,知道要挑选刺激小的、健康、适合自己皮肤的护肤品。因此,主打中草 药的佰草集品牌成了欢迎品。 关键字:健康;刺激小;中草药

目录

第1章 引言 ............................................................................................................................... 1 第2章 Strengths(优势) ........................................................................................................ 1

2.1 历史悠久 ............................................................................................................................ 1 2.2 特点鲜明 ............................................................................................................................ 1 2.3 外观朴素 ............................................................................................................................ 1 2.4 效果明显 ............................................................................................................................ 1 2.5 研发实力雄厚 .................................................................................................................... 2 第3章 Weaknesses(劣势) ................................................................................................... 2

3.1 售价较高 ............................................................................................................................ 2 3.2 知名度不够 ........................................................................................................................ 2 3.3 产品相对单一 .................................................................................................................... 2 第4章 Opportuities(机会) ................................................................................................... 2

4.1 销售方式 ............................................................................................................................ 2 4.2 专攻中高档产品 ................................................................................................................ 3 4.3 增加广告的投入 ................................................................................................................ 3 4.4 促销活动 ............................................................................................................................ 3 第5章 Threats(威胁) ........................................................................................................... 3

5.1 竞争激烈 ............................................................................................................................ 3 5.2 可复制性强 ........................................................................................................................ 3 5.3 其它护肤品的知名度高 .................................................................................................... 4 第6章 总结 ............................................................................................................................... 4 第7章 参考文献 ....................................................................................................................... 4

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