2014°æÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿£¨Á¢Ïî¼°´û¿îÓã©¿ÉÐÐÐÔÑо¿±¨¸æ±àÖÆ»ú¹¹·þÎñÁ÷³Ì¼°°¸Àýչʾ - ͼÎÄ

360Êг¡Ñо¿Íø www.shichang360.com 2014°æÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿£¨Á¢Ïî¼°´û¿îÓã©¿ÉÐÐÐÔÑо¿±¨¸æ±àÖÆ»ú¹¹·þÎñÁ÷³Ì¼°°¸Àýչʾ ¡ª¡ªÒªµãÌáʾ£º 1¡¢Á¢Ïî°æºÍ´û¿î°æ¿ÉÑб¨¸æÖ÷񻂿±ðÓÐÄÄЩ£¬¸÷×Ô²àÖØµãÓÐʲô£¿ 2¡¢¿ÉÐÐÐÔÑо¿±¨¸æ±àÖÆÓÐÄÄЩ¼¼ÇÉ£¿ 3¡¢ÏîÄ¿Á¢Ïî¹ý³ÌÖÐÐèÒªÌØ±ð×¢ÒâÄÄЩÎÊÌ⣿ 4¡¢ÒøÐдû¿î¹ý³ÌÖÐÓ¦ÔõôӦ¶ÔÉó²éÒªµã£¿ 5¡¢È·±£¿ÉÐÐÐÔÑо¿±¨¸æË³Àûͨ¹ýÆÀÉóµÄ±àÖÆ¼¼ÇÉÓÐÄÄЩ£¿ 6¡¢ÒµÖ÷£¨ÏîÄ¿½¨Éè·½£©ÐèÒªÈçºÎÓë±àÖÆµ¥Î»ÓÐЧ¹µÍ¨£¿ 7¡¢¾­ÐÅίºÍ·¢¸ÄίÁ¢ÏîÓÐÊ²Ã´Çø±ð£¿ 8¡¢Î¯ÍÐÓÐ×ÊÖʵ¥Î»±àÖÆ¿ÉÐÐÐÔÑо¿±¨¸æÓ¦×¢Òâʲô£¿ 9¡¢¹úÄÚרҵ±àÖÆ¿ÉÐÐÐÔÑо¿±¨¸æ¡¢ÉêÇ뱨¸æ¡¢ÏîÄ¿²ß»®ÊéµÄ»ú¹¹ÓÐÄÄЩ£¿ 10¡¢²©Ë¼Ô¶ÂÔ×Éѯ¹«Ë¾£¨¼×¼¶×ÊÖÊ£©±àÖÆ¿ÉÑб¨¸æ¾ßÓÐÄÄЩ¶À¼ÒÓÅÊÆ¼°³É¹¦°¸Àý£¿ ±±¾©²©Ë¼Ô¶ÂÔ×ÉѯÓÐÏÞ¹«Ë¾Í¶×ÊÑо¿²¿ ¶þÁãÒ»ËÄÄê 0 360Êг¡Ñо¿Íø www.shichang360.com Ŀ¼

µÚÒ»²¿·Ö²©Ë¼Ô¶ÂÔ±àÖÆÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÑб¨¸æË¼Â· .......................................... 3

Ò»¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿±ØÒªÐÔ¼°¿ÉÐÐÐÔÑо¿Ö÷ÒªÄÚÈÝ .......................................... 3 ¶þ¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿¹á³¹¹ú¼Ò¿É³ÖÐø·¢Õ¹Õþ²ßµÄ»ù±¾ÒªÇó .... 3 µÚ¶þ²¿·Ö¼×¼¶×ÊÖʵ¥Î»±àÖÆÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æ´ó¸Ù£¨2014·¢¸Äί±ê×¼£¬¾ßÌå±àÖÆ¹ý³ÌÖиù¾ÝÏîÄ¿²»Í¬ÓÐËùµ÷Õû£© ................................................... 4 µÚÈý²¿·Ö¹ØÓÚÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÑв»Í¬ÓÃ;¼°±àÖÆÖØµã²îÒìµÄ˵Ã÷ ............. 10

Ò»¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÑб¨¸æ°´ÓÃ;·ÖÀ๹³É ................................................ 10 ¶þ¡¢ÓÃÓÚ·¢¸ÄίÁ¢ÏîµÄÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æ±à֯עÒâÎÊÌâ˵Ã÷ .................................................................................................................................................... 10 Èý¡¢ÓÃÓÚÒøÐдû¿îµÄÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æ±à֯עÒâÎÊÌâ˵Ã÷ .................................................................................................................................................... 11 ËÄ¡¢ÓÃÓÚÉêÇëÓõصÄÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æ±à֯עÒâÎÊÌâ˵Ã÷ .................................................................................................................................................... 12 Îå¡¢ÓÃÓÚIPOÉÏÊÐļͶµÄÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÑб¨¸æ±à֯עÒâÎÊÌâ˵Ã÷ 13 µÚËIJ¿·Ö ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÑбàÖÆÈȵãÎÊÌâÓëר¼Ò´ðÒɼ¯½õ ........................ 15

Ò»¡¢ÆóÒµÔÚÏîÄ¿Á¢Ï°¸¹ý³ÌÖÐÐèÒª×öÄÄЩ¹¤×÷À´Ìá¸ßͨ¹ýÂÊ£¿ ............... 15 ¶þ¡¢ÄÄЩÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æÐèÒª¾ßÓз¢¸Äί¼×¼¶×ÊÖʵĻú¹¹×«Ð´£¿ ..... 16 Èý¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîĿͶ×ʾö²ß·ÖΪÄö½×¶Î£¬Ã¿¸ö½×¶Î²©Ë¼Ô¶ÂÔ¿ÉÒÔÌṩÄÄЩ·þÎñ£¿ ........................................................................................................................ 17 ËÄ¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æÉóÅúÁ÷³Ì¼°¸÷½×¶ÎÌá½»²ÄÁÏÇåµ¥£¿ .................................................................................................................................................... 18 µÚÎ岿·Ö ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿·½°¸Éè¼Æ£¨Êг¡Ç°¾°+¼¼Êõ¿ÉÐÐÐÔ+¾­¼Ã¿ÉÐÐÐÔ£© .............................................................................................................................. 20

Ò»¡¢¡°É걨µ¥Î»¼°ÏîÄ¿¸Å¿ö¡±²¿·Ö±àдҪµã˵Ã÷ ................................................... 20 ¶þ¡¢¡°·¢Õ¹¹æ»®¡¢²úÒµÕþ²ßºÍÐÐÒµ×¼Èë·ÖÎö¡±²¿·Ö±àдҪµã˵Ã÷ ................. 20 ËÄ¡¢¡°½ÚÄÜ·½°¸·ÖÎö¡±²¿·Ö±àдҪµã˵Ã÷ ................................................................. 21 Îå¡¢¡°½¨ÉèÓõء¢Õ÷µØ²ðǨ¼°ÒÆÃñ°²Ö÷ÖÎö¡±²¿·Ö±àдҪµã˵Ã÷ ................. 22 Áù¡¢¡°»·¾³ºÍÉú̬ӰÏì·ÖÎö¡±²¿·Ö±àдҪµã˵Ã÷ ................................................... 23 Æß¡¢¡°¾­¼ÃÓ°Ïì·ÖÎö¡±²¿·Ö±àдҪµã˵Ã÷ ................................................................. 24 °Ë¡¢¡°Éç»áÓ°Ïì·ÖÎö¡±²¿·Ö±àдҪµã˵Ã÷ ................................................................. 25 µÚÁù²¿·Ö ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æ·¶ÎĽÚÑ¡£¨½ÚÑ¡³É¹¦°¸Àý£© ...... 27

1

360Êг¡Ñо¿Íø www.shichang360.com Ò»¡¢ÏîÄ¿½¨ÉèͶ×ʹÀËã·½°¸ ........................................................................................... 27 ¶þ¡¢ÆóÒµ½éÉÜ˵Ã÷£¨Í¼ÐÎÊý¾Ý¹éÄÉÖ±¹Û»¯£© .......................................................... 28 Èý¡¢ÏîÄ¿×ÜÆ½Ãæ²¼ÖÃͼÉè¼Æ·½°¸£¨¸ù¾ÝÒªÇó¿É×öЧ¹ûͼ£© ............................. 28 ËÄ¡¢ÏîÄ¿×ÛºÏÄܺķ½°¸Éè¼Æ ........................................................................................... 30 Îå¡¢ÏîĿͶ×ʹ¹³É·½°¸Éè¼Æ ........................................................................................... 31 Áù¡¢ÏîÄ¿É豸ѡÐÍ·½°¸Éè¼Æ ........................................................................................... 33 Æß¡¢ÏîÄ¿Éú²ú¹¤ÒÕÁ÷³Ì·½°¸Éè¼Æ .................................................................................. 35 °Ë¡¢ÏîÄ¿Êг¡Êý¾ÝÀ´Ô´ËµÃ÷£¨»ùÓÚ´óÁ¿Êý¾Ý£© ..................................................... 36 ¾Å¡¢ÏîĿӯÀûģʽ·ÖÎö ..................................................................................................... 37 Ê®¡¢ÏîĿӯ¿÷ƽºâ·ÖÎö ..................................................................................................... 38 µÚÆß²¿·Ö²©Ë¼Ô¶ÂÔÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æ±àÖÆ·þÎñ .......................... 39

Ò»¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÑб¨¸æÉæ¼°¹Ø¼ü´Ê .......................................................... 39 ¶þ¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÑб¨¸æ±àÖÆÍŶӹ¹³É ..................................................... 39 Èý¡¢ÖØ´óÏîÄ¿ÏÖ³¡¿¼²ì¼°ÆÀÉó»áÕÕÆ¬ ........................................................................ 39 ËÄ¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æ£¨2014°æ¼×¼¶×ÊÖÊ£©±àÖÆ¹¤×÷Á÷³Ì .................................................................................................................................................... 40 Îå¡¢²©Ë¼Ô¶ÂÔ±àÖÆÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æ¶À¼ÒÓÅÊÆ .................... 41 Áù¡¢ÏîÄ¿Á¢ÏîÇëʾÓëÁ¢Ï°¸±íʾÀý ........................................................................ 41 µÚ°Ë²¿·Ö×îпÉÐÐÐÔÑо¿³É¹¦°¸Àý£¨°üÀ¨µ«²»ÏÞÓÚ£©............................................ 44 µÚ¾Å²¿·Ö¹ØÓÚ±±¾©²©Ë¼Ô¶ÂÔ×ÉѯÓÐÏÞ¹«Ë¾ ................................................................. 52

Ò»¡¢¹«Ë¾¼ò½é ........................................................................................................................ 52 ¶þ¡¢¹«Ë¾×éÖ¯½á¹¹¹¹³É ..................................................................................................... 52

2

360Êг¡Ñо¿Íø www.shichang360.com µÚÒ»²¿·Ö²©Ë¼Ô¶ÂÔ±àÖÆÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÑб¨¸æË¼Â·

Ò»¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿±ØÒªÐÔ¼°¿ÉÐÐÐÔÑо¿Ö÷ÒªÄÚÈÝ

¶þ¡¢ÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿¹á³¹¹ú¼Ò¿É³ÖÐø·¢Õ¹Õþ²ßµÄ»ù±¾ÒªÇó

ÏîÄ¿¿ÉÐÐÐÔÑо¿¹¤×÷×÷Ϊ¹¤³Ì×ÉѯµÄÖØÒªÒµÎñÄÚÈÝ£¬ÐèÒª°Ñ¹á³¹¡°Ê®¶þÎ塱¹æ»®ÖпɳÖÐø·¢Õ¹ÀíÄî×÷Ϊָµ¼Ë¼Ï룬²ÅÄÜʹ¿ÉÐÐÐÔÑо¿¹¤×÷·ûºÏ×ÔÈ»¡¢¾­¼Ã¡¢Éç»á¿É³ÖÐø·¢Õ¹µÄÒªÇó¡£Òò´ËÔÚÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æµÄ±àÖÆ¹ý³ÌÖУ¬²©Ë¼Ô¶ÂÔ¹«Ë¾±ü³ÐÎå´ó»ù±¾ÒªÇó£º

µÚÒ»£¬´ÓÌṩͶ×ÊÐ§Òæ¡¢¹æ±Ü·çÏյĽǶȳö·¢£¬¸ü¼Ó×¢ÖØ¶ÔÊг¡µÄÉîÈë·ÖÎö¡¢¼¼ÊõµÄÏȽøÊÊÓÃÐÔÆÀ¼ÛºÍ²úÒµ¡¢²úÆ·½á¹¹µÄÓÅ»¯£»

µÚ¶þ£¬´ÓÒÔÈËΪ±¾µÄ½Ç¶È³ö·¢£¬È«Ãæ¹Ø×¢Í¶×ʽ¨Éè¶ÔËùÉæ¼°ÈËȺµÄÉú»î¡¢Éú²ú¡¢½ÌÓý¡¢·¢Õ¹µÈ·½ÃæËù²úÉúµÄÓ°Ï죻

µÚÈý£¬´ÓÈ«Ãæ·¢Õ¹µÄ½Ç¶È³ö·¢£¬ÉîÈë·ÖÎöͶ×ʽ¨Éè¶Ôת±ä¾­¼ÃÔö³¤·½Ê½ºÍ´Ù½øÉç»áÈ«Ãæ½ø²½Ëù²úÉúµÄÓ°Ï죻

µÚËÄ£¬´ÓЭµ÷·¢Õ¹µÄ½Ç¶È³ö·¢£¬×ÛºÏÆÀ¼ÛͶ×ʽ¨Éè¶Ô³ÇÏç¡¢ÇøÓò¡¢ÈËÓë×ÔÈ»ºÍг·¢Õ¹µÈ·½ÃæµÄÓ°Ï죻

µÚÎ壬´Ó¿É³ÖÐøµÄ½Ç¶È³ö·¢£¬Í³³ï¿¼ÂÇÊÂÎñ¹ÜÀíÈí¼þÏîĿͶ×ʽ¨ÉèÖÐ×ÊÔ´¡¢ÄÜÔ´µÄ½ÚÔ¼Óë×ÛºÏÀûÓã¬ÒÔ¼°Éú̬»·¾³³ÐÔØÄÜÁ¦µÈÒòËØ£¬´Ù½øÑ­»·¾­¼ÃµÄ·¢Õ¹¡£

3

360Êг¡Ñо¿Íø www.shichang360.com µÚ¶þ²¿·Ö¼×¼¶×ÊÖʵ¥Î»±àÖÆÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¿ÉÐÐÐÔÑо¿±¨¸æ´ó¸Ù£¨2014·¢¸Äί±ê×¼£¬¾ßÌå±àÖÆ¹ý³ÌÖиù¾ÝÏîÄ¿²»Í¬ÓÐËùµ÷Õû£©

µÚÒ»ÕÂÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿×ÜÂÛ 1.1 ÏîÄ¿»ù±¾Çé¿ö 1.2 ÏîÄ¿³Ð°ìµ¥Î»

1.3 ¿ÉÐÐÐÔÑо¿±¨¸æ±àÖÆÒÀ¾Ý 1.4 ÏîÄ¿½¨ÉèÄÚÈÝÓë¹æÄ£ 1.5 ÏîÄ¿×ÜͶ×ʼ°×ʽðÀ´Ô´ 1.6 ¾­¼Ã¼°Éç»áÐ§Òæ 1.7 ½áÂÛÓ뽨Òé

µÚ¶þÕÂÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿½¨Éè±³¾°¼°±ØÒªÐÔ 2.1 ÏîÄ¿½¨Éè±³¾° 2.2 ÏîÄ¿½¨ÉèµÄ±ØÒªÐÔ

µÚÈýÕÂÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿³Ð°ìµ¥Î»¸Å¿ö 3.1 ¹«Ë¾½éÉÜ 3.2 ¹«Ë¾ÏîÄ¿³Ð°ìÓÅÊÆ

µÚËÄÕÂÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿²úÆ·Êг¡·ÖÎö 4.1 Êг¡Ç°¾°Óë·¢Õ¹Ç÷ÊÆ 4.2 Êг¡ÈÝÁ¿·ÖÎö 4.3 Êг¡¾ºÕù¸ñ¾Ö 4.4 ¼Û¸ñÏÖ×´¼°Ô¤²â 4.5 Êг¡Ö÷ÒªÔ­²ÄÁϹ©Ó¦ 4.6 ÓªÏú²ßÂÔ

µÚÎåÕÂÊÂÎñ¹ÜÀíÈí¼þÏîÄ¿¼¼Êõ¹¤ÒÕ·½°¸ 5.1 ÏîÄ¿²úÆ·¡¢¹æ¸ñ¼°Éú²ú¹æÄ£ 5.2 ÏîÄ¿¼¼Êõ¹¤ÒÕ¼°À´Ô´ 5.2.1 ÏîÄ¿Ö÷Òª¼¼Êõ¼°ÆäÀ´Ô´ 5.5.2 ÏîÄ¿¹¤ÒÕÁ÷³Ìͼ 5.3 ÏîÄ¿É豸ѡÐÍ 5.4 ÏîÄ¿ÎÞÐÎ×ʲúͶÈë

µÚÁùÕÂÊÂÎñ¹ÜÀíÈí¼þÏîĿԭ²ÄÁϼ°È¼Á϶¯Á¦¹©Ó¦ 6.1 Ö÷ÒªÔ­ÁϲÄÁϹ©Ó¦

4

ÁªÏµ¿Í·þ£º779662525#qq.com(#Ìæ»»Îª@) ËÕICP±¸20003344ºÅ-4