目 录第一章 总论............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第一节 项目概况..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第二节 项目提出的背景和建设的必要性................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。第三节 可行性研究报告的编制依据、范围和原则........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。第四节 主要经济技术指标............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。第二章 市场需求预测与建设规模............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第一节 市场需求分析................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第二节 建设规模和物流方案.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第三章 建设条件和园址选择................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第一节 建设条件..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第二节 园址......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第四章 建设方案............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。第一节 项目建设的指导思想、原则和定位.............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第二节 项目组成和工作制度.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第三节 设计方案..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第四节 物流管理信息系统建设方案.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第五章 环境保护与安全卫生................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第一节 设计依据和采用的主要标准.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第二节 环境污染来源及治理.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第三节 安全与卫生................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第四节 消防......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第六章 节能............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第一节 用能标准及节能设计规范...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第二节 能源消耗种类和数量分析...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第三节 能源供应状况分析............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。第四节 能耗指标..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第五节 节能措施和节能效果分析...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第七章 企业组织和劳动定员................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第一节 企业组织..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第二节 劳动定员..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第三节 人员培训..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第八章 项目实施进度........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。第九章 投资估算与资金筹措................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第一节 投资估算..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第二节 资金筹措..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第三节 投资使用计划................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第十章 经济效益分析........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。第一节 编制说明及成本费用估算...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第二节 销售收入、税金、利润估算.................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第三节 财务盈利能力分析............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。第四节 财务生存能力分析............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。第五节 不确定性分析................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第六节 财务评价结论................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 错误！未定义书签。第十一章 社会效益分析..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 错误！未定义书签。第十二章 结论与建议........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ 错误！未定义书签。 1
心旅旅游定制公司创业计划书
创业计划竞赛作品申报书
序号： 编码：
东北大学秦皇岛分校大学生创业计划竞赛
作品申报书
作品名称：心旅旅游定制有限公司创业计划书
团队成员：
团队名称：说 得 队
目录
第一部分、执行概要 ................................................................................................... 6
第二部分、项目介绍 ............................................................................................................... 9 2.1商业模式 ......................................................................................................................... 9 2.2项目优势 ....................................................................................................................... 10 2.3团队描述 ....................................................................................................................... 12 第三部分、环境分析 ............................................................................................................. 18 3.1.PEST分析 ...................................................................................................................... 18 3.1.1 Political分析 .......................................................................................................... 18 3.1.2 Economical 分析.................................................................................................... 19 3.1.3 Social 分析 ............................................................................................................. 19 3.1.4 Technological 分析 ................................................................................................ 20 3.2 SWOT分析 .................................................................................................................... 21 3.3波特五力模型分析 ....................................................................................................... 22 第四部分、市场策划 ............................................................................................................. 24 4.1 旅游业市场特点 .......................................................................................................... 24 4.2市场定位 ....................................................................................................................... 25 4.3服务定位 ....................................................................................................................... 25 4.4市场分析 ....................................................................................................................... 26 4.5市场推广计划 ............................................................................................................... 27 4.5.1市场培育期 ............................................................................................................ 27 4.5.2市场开拓期 ............................................................................................................ 28 4.5.3市场稳定期 ............................................................................................................ 28
3