Unit One
Lead-in
1 competing 2 variety 3 choose 4 drink 5 consumers
6 compare 7 make decisions 8 respond 9
Pollution 10 provides
Passage A
Think About It
1
Yes,
of
course.
For
example,
I
have
learned
from
one
ad
saying
that
different kinds of used cans and bottles should be thrown into different
dustbins so as to help classify them for recycling. Not only did I myself
do so, I also asked other people to follow the advice.
2 Here are some e
xamples: 鈥淪moking is dangerous for people鈥檚 health.鈥?nbsp;
鈥淔or the safety of your family and yourself, drive carefully.鈥?/p>
3
Yes, I do. They help raise people鈥檚 awareness of some public concerns.
For instance, nowadays people have become much more conscious about
environment protection and public service campaigns play a big part in it.
Read About It
Content Awareness
Read And Think
2 Work with your partner and answer the following questions.
1 The Ad Council is a public service organization that helps to solve the
most pressing social issues.
2
They
can
raise
people鈥檚
awareness,
inspire
individuals
to
take
action,