鎽?/p>
瑕?/p>
:
鏂囩珷鍥為【
Grice
钁楀悕鐨勫悎浣滃師鍒?/p>
,
鍒嗘瀽骞垮憡鍐欎綔杩濆弽鍚堜綔鍘熷垯鐨勫嚑绉嶆儏鍐?/p>
,
缁撳悎
绮鹃�夌殑瀹炰緥杩涜鍒嗘瀽
,
鎺㈣杩濊儗鍚堜綔鍘熷垯甯歌鐨勫嚑绉嶈繍浣滄墜娈?/p>
,
骞舵寚鍑鸿繖鏍峰仛鐨勭洰鐨勬鏄负
浜嗚揪鍒板叾寮曡捣娑堣垂鑰呯殑娉ㄦ剰銆佷娇浠栦滑鍙戠敓鍏磋叮銆佷骇鐢熸鏈涖�佹渶鍚庝粯璇歌鍔ㄧ殑鐩殑銆?/p>
鑷?/p>
Grice
鎻愬嚭鍚堜綔鍘熷垯
(Cooperative
Principle ;
绠�绉?/p>
CP)
鍚?/p>
,
涓嶅皯瀛﹁�呮浘搴旂敤姝ょ悊璁?/p>
鏉ュ垎鏋愯澶氳瑷�鐜拌薄銆?/p>
鏈枃缂╁皬鑼冨洿
,
绮鹃�変簡鍑犵瘒鑻辨枃骞垮憡
,
鐫�閲嶅垎鏋愯嫳鏂囧箍鍛婁腑
CP
鐨勮繚鍙嶃�?/p>
杩欎簺骞垮憡鍧囬�夎嚜缇庡浗鐨勪富瑕佹潅蹇?/p>
,
濡?/p>
Newsweek,Fortune,Time
鍜?/p>
Businessweek
銆傚箍鍛婄殑
璇█鐗圭偣鏄枃瀛楃簿鐐?/p>
,
婧愯嚜姣嶈
,
鏈�閲嶈鐨勬槸
,
鏈夊ぇ閲忕殑瀵?/p>
CP
鐨勮儗绂汇�傛澶?/p>
,
濡?/p>
Leetaru
鎵�杩?/p>
,
鏉傚織涓婄殑骞垮憡
,
涓轰簡鍚稿紩鐗瑰畾鐨勮浼?/p>
,
浼氱粡甯镐娇鐢ㄦ湳璇�?/p>
棰嗗煙鍐呯煡璇嗗拰鍏朵粬璇█瑕佺礌銆?/p>
[1](P69)
鏈枃璇曞浘浠庡箍鍛婅瑷�杩欑浜ら檯褰㈠紡鍑哄彂
,
鍒嗘瀽骞垮憡鑻辫涓墍鍑虹幇鐨勮繚鑳屽悎浣滆鐢ㄥ師鍒欑殑鐜?/p>
璞?/p>
,
骞舵帰鎮夊叾鍘熷洜銆?/p>
涓�銆?/p>
Grice
鐨勫悎浣滃師鍒欐杩?/p>
1967
骞寸編鍥借瑷�鍝插瀹?/p>
Grice
鍦ㄥ搱浣涘ぇ瀛︾殑婕旇涓娆℃彁
鍑轰簡钁楀悕鐨勨�滃悎浣滃師鍒欌�?/p>
銆?/p>
[2](P99)
浠栨妸璇磋瘽鑰呭拰鍚瘽鑰呭湪浼氳瘽涓叡鍚岄伒瀹堢殑鍑嗗垯姒傛嫭涓哄洓
绉?/p>
:
涓�鏄暟閲忓噯鍒?/p>
(Quantity maxim),
鎸囨墍璇寸殑璇濊鎻愪緵浜よ皥鐩殑鎵�闇�瑕佺殑淇℃伅
,
浣嗕笉搴斿寘鍚?/p>
瓒呭嚭闇�瑕佺殑淇℃伅
;
浜屾槸璐ㄩ噺鍑嗗垯
(Quality maxim),
浜よ皥涓?/p>
,
涓嶆彁鏄庣煡鏄櫄鍋囩殑淇℃伅
,
涓嶈缂轰箯
瓒冲璇佹嵁鐨勮瘽
;
涓夋槸鍏宠仈鍑嗗垯
(Relation maxim),
鍗充氦璋堜腑
,
璇磋瘽瑕佷笂涓嬫枃鍏宠仈
,
鍗虫墍璇寸殑璇濆繀
椤诲拰璇濋鍙婃鏃剁殑浜ら檯浠诲姟鐩稿叧鑱?/p>
;
鍥涙槸鏂瑰紡鍑嗗垯
(Manner maxim),
鏄寚浜ら檯鍙屾柟鍦ㄨ〃杈?/p>
鏂瑰紡涓婅鍚堜綔
,
閬垮厤鏅︽订鐨勮瘝璇?/p>
,
閬垮厤姝т箟
,
璇磋瘽瑕佺畝瑕?/p>
,
鏈夋潯鐞嗐�傝繖鍥涙潯鍑嗗垯鎵�瑕佽В鍐崇殑闂
鍜岃姹傚悇鏈変晶閲嶈櫧鐒?/p>
Grice
钁楀悕鐨勫悎浣滃師鍒欐彁鍑哄凡缁忓骞?/p>
,
鍥藉唴澶栦篃鏈変簺瀛﹁�呭骞垮憡涓?/p>
CP
鐨勫簲鐢ㄤ綔浜嗕簺鍒嗘瀽鐮旂┒
,
浣嗙敤瀹冩潵鍒嗘瀽骞垮憡鍋氬緱骞朵笉绯荤粺鎴栨繁鍒汇�傝繖浜涚爺绌跺彧娑夊強
CP
鐨勯伒
瀹堝拰杩濆弽浠ュ強鎻忚堪
CP
鍦ㄥ箍鍛婁腑鐨勪綔鐢?/p>
,
浠栦滑骞舵病鏈夎璁轰负浠�涔?/p>
CP
鍦ㄥ箍鍛婁腑璧蜂綔鐢ㄦ垨瀵?/p>
CP
鍦ㄥ箍鍛婁腑鐨勮繚鍙嶆彁鍑轰换浣曡В鍐冲姙娉曘�傛湰鏂囧皢鐫�閲嶇爺绌?/p>
CP
鍦ㄥ箍鍛婁腑鐨勮繚鍙?/p>
,
浠ュ強鎻愬嚭
CP
缁?/p>
甯稿湪骞垮憡涓繚鍙嶇殑鍘熷洜銆?/p>