涓�銆佸悕璇嶈В閲?/p>
1.4P
浜у搧
锛?/p>
Product
锛?/p>
锛?/p>
娉ㄩ噸寮�鍙戠殑鍔熻兘锛?/p>
瑕佹眰浜у搧鏈夌嫭鐗圭殑鍗栫偣锛?/p>
鎶婁骇鍝佺殑鍔熻兘璇夋眰鏀惧湪绗竴浣嶃�?/p>
浠锋牸
(Price
锛?/p>
锛?/p>
鏍规嵁涓嶅悓鐨勫競鍦哄畾浣嶏紝
鍒跺畾涓嶅悓鐨勪环鏍肩瓥鐣ワ紝
浜у搧鐨勫畾浠蜂緷鎹槸浼佷笟鐨勫搧鐗?/p>
鎴樼暐锛屾敞閲嶅搧鐗岀殑鍚噾閲忋�?/p>
娓犻亾
(Place
锛?/p>
锛?/p>
浼佷笟骞朵笉鐩存帴闈㈠娑堣垂鑰咃紝
鑰屾槸娉ㄩ噸缁忛攢鍟嗙殑鍩硅偛鍜岄攢鍞綉缁滅殑寤虹珛锛?/p>
浼佷笟
涓庢秷璐硅�呯殑鑱旂郴鏄�氳繃鍒嗛攢鍟嗘潵杩涜鐨勩�?/p>
淇冮攢锛?/p>
Promotion
锛?/p>
锛氫紒涓氭敞閲嶉攢鍞涓虹殑鏀瑰彉鏉ュ埡婵�娑堣垂鑰咃紝浠ョ煭鏈熺殑琛屼负锛堝璁╁埄锛屼拱涓�
閫佷竴锛?/p>
钀ラ攢鐜板満姘旀皼绛夌瓑锛?/p>
淇冩垚娑堣垂鐨勫闀匡紝
鍚稿紩鍏朵粬鍝佺墝鐨勬秷璐硅�呮垨瀵艰嚧鎻愬墠娑堣垂鏉ヤ績杩?/p>
閿�鍞殑澧為暱銆?/p>
2.CIE
Concept
锛堟蹇碉級
what to say.
Idea
锛堝垱鎰忥級
how to say.
Execution
锛堟墽琛岋級
what content to use.
3.ROI
ROI
鐞嗚鏄竴绉嶅疄鐢ㄧ殑骞垮憡鍒涙剰鎸囧崡
,
鏄?/p>
20
涓栫邯
60
骞翠唬鐨勫箍鍛婂ぇ甯?/p>
濞佸粔路浼仼鍏嬪垱绔?/p>
鐨?/p>
DDB
骞垮憡鍥介檯鏈夐檺鍏徃鏍规嵁鑷韩鍒涗綔绉疮鎬荤粨鍑烘潵鐨勪竴濂楀垱鎰忕悊璁?/p>
銆?/p>
璇ョ悊璁虹殑鍒堕�犺�呬集鎭?/p>
鍏嬫槸骞垮憡鍞儏娲剧殑鏃楁墜锛屾槸鑹烘湳娲惧箍鍛婄殑澶у笀锛屼粬璁や负骞垮憡鏄鏈嶇殑鑹烘湳锛屽箍鍛?/p>
"
鎬庝箞璇?/p>
"
姣?/p>
"
璇翠粈涔?/p>
"
鏇撮噸瑕併�傝鐞嗚鐨勫熀鏈富寮犳槸浼樼鐨勫箍鍛婂繀椤诲叿澶囦笁涓熀鏈壒寰侊紝鍗筹細鍏宠仈鎬?/p>
(Relevance)
銆佸師鍒涙�?/p>
Originality)
銆侀渿鎾煎姏
(Impact)
銆?/p>
涓変釜鍘熷垯鐨勭缉鍐欏氨鏄?/p>
ROI
銆?/p>
4.KISS
Keep it simple and sweet
骞垮憡璇█瑕佹眰绠�娲佸拰缇庢劅銆?/p>
5.AIDA
AIDA
妯″紡涔熺О鈥滅埍杈锯�濆叕寮忥紝瀹冪殑鍏蜂綋鍑戒箟鏄寚涓�涓垚鍔熺殑鎺ㄩ攢鍛樺繀椤绘妸椤惧鐨勬敞鎰忓姏杞?/p>
鍙樺埌浜у搧涓婏紝
浣块【瀹㈠鎺ㄩ攢浜哄憳鎵�鎺ㄩ攢鐨勪骇鍝佷骇鐢熷叴瓒ｏ紝
杩欐牱椤惧娆叉湜涔熷氨闅忎箣浜х敓锛?/p>
鍐嶄績
浣胯喘涔拌涓猴紝杈炬垚浜ゆ槗銆?/p>
AIDA
鏄洓涓嫳鏂囧崟璇嶇殑棣栧瓧姣嶃�?/p>
A
涓?/p>
Attention
锛屽嵆寮曡捣娉ㄦ剰锛?/p>
I
涓?/p>
Interest
锛屽嵆璇卞彂鍏磋叮锛?/p>
D
涓?/p>
Desire
锛屽嵆鍒烘縺娆叉湜锛涙渶鍚庝竴涓瓧姣?/p>
A
涓?/p>
Action
锛屽嵆淇冩垚
璐拱銆?/p>
6.USP
USP
鍗斥�滅嫭鐗圭殑閿�鍞富寮犫�?Unique Selling Proposition)琛ㄧず鐙壒鐨勯攢鍞富寮犳垨鈥滅嫭鐗圭殑
鍗栫偣鈥濓紝USP鈥濇槸缃楀鈥㈤噷澶柉锛?/p>
Rosser Reeves
锛夊湪
50
骞翠唬棣栧垱鐨勩�?/p>