鏂囩尞淇℃伅锛?/p>
鏂囩尞鏍囬锛?/p>
Business
Model
Innovation:
It
鈥?/p>
s
Not
Just
about
Technology
Anymore
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鍥藉浣滆�咃細
Henry Chesbrough
鏂囩尞鍑哄锛?/p>
Strategy & Leadership, 2007(6) Vol.35:12-17
瀛楁暟缁熻锛?/p>
鑻辨枃
1764
鍗曡瘝锛?/p>
9111
瀛楃锛涗腑鏂?/p>
2436
姹夊瓧
澶栨枃鏂囩尞锛?/p>
Business Model Innovation: It鈥檚 Not Just about Techno
logy
Anymore
What is a business model?
Every
company
has
a
business
model,
whether
they
articulate
it
or
not.
At
its
heart, a business
model performs
two important
functions: value creation and value
capture.
First,
it
defines
a
series
of
activities,
from
procuring
raw
materials
to
satisfying the final consumer, which will yield a new product or service in such a way
that
there
is
net
value
created
throughout
the
various
activities.
This
is
crucial,
because if there is no net creation of value, the other companies involved in the set of
activities won鈥檛 participate. Second, a business model captures value from a portion of
those activities for the firm developing and operating it. This is equally critical, for a
company that cannot earn a profit from some portion of its activities cannot sustain
those activities over time.
There can be real tensions between the aspects
of a business model that create
value and those that help to capture a portion of that value. A high-value proprietary
technology, for example, easily earns a profit for the firm, if alternatives offer lesser
value.
But
in
many
circumstances
customers
are
reluctant
to
buy
such
products
(because of price, limited availability, or delivery
or service issues).Yet
making the