1
鎴戝浗鐢靛瓙鍟嗗姟琛屼笟涓嶅悓鍟嗕笟妯″紡鐨勬瘮杈冨垎鏋?/p>
鈥斺�斾互浜笢鍟嗗煄涓庢窐瀹濈綉浣滄瘮杈?/p>
鎻懚鐟?/p>
2011
绾т細璁″锛堟敞鍐屼細璁″笀锛?/p>
鎽?/p>
瑕侊細
鍦ㄧ幇浠婁簰鑱旂綉鐨勬椂浠ｏ紝缃戣喘宸茬粡鎴愪负涓�绉嶄笉鍙拷瑙嗙殑娑堣垂瓒嬪娍锛岀數瀛愬晢鍔＄殑杩呴�熷礇
璧凤紝鐮旂┒鍏跺晢涓氭ā寮忓鍏剁泩鍒╄兘鍔涚殑褰卞搷锛屽叿鏈夐噸澶ф剰涔夈�傜數瀛愬晢鍔′紒涓氱浉缁т笂甯傦紝浣嗗叾涓篃鏈?/p>
涓嶆柇娌¤惤鐨勪紒涓氥�?/p>
涓轰綍浼氫骇鐢熷姝や箣澶х殑鍙嶅樊銆?/p>
鏈枃閫夊彇浜嗘窐瀹濆拰浜笢鍟嗗煄杩欎袱涓數鍟嗕紒涓氱殑榫?/p>
澶翠紒涓氫负浠ｈ〃锛屽
C2C
鍙?/p>
B2C
涓ょ涓嶅悓鐨勫晢涓氭ā寮忚繘琛屽姣斿垎鏋愶紝鎺㈣涓嶅悓鐨勫晢涓氭ā寮忓鐢靛瓙
鍟嗗姟浼佷笟鐩堝埄鑳藉姏鐨勫奖鍝嶏紝
鍙戠幇鍏跺瓨鍦ㄧ殑闂骞跺鐢靛晢琛屼笟鐨勭泩鍒╂ā寮忚繘琛屽睍鏈涳紝
涓烘暣涓數鍟嗚
涓氱殑浼佷笟绠＄悊鎻愪緵瀹濊吹鐨勫�熼壌缁忛獙銆?/p>
鍏抽敭璇嶏細
鍟嗕笟妯″紡
鐩堝埄鑳藉姏
娣樺疂
浜笢鍟嗗煄
Abstract
锛?/p>
It is a net period now, online shopping has become a kind of consumption trend, the
rapidly rise of electronic commerce. Study the effect of its business model to its profitability.
That is of great significance. Electronic business enterprise sequential listed, but some of them
decline
of
enterprise
constantly.
Why
have
this
contrast.
Taobao
and
Jingdong
Mall
as
the
electric business enterprise , which of two different business model is C2C business model and
B2C business model. In combination with the practical situation of the comparative analysis of
different
business
models
of
electronic
commerce
the
influence
factors
of
corporate
profitability, find the problems and the profit model of electronic commerce business. To the
enterprise
management
of
the
entire
electricity
industry
provides
valuable
experience
for
reference.
Key words
锛?/p>
E- Commerce
Profitability
Business Model Taobao
Jingdong Mall