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CI
浼佷笟褰㈣薄璇嗗埆绯荤粺
绗竴绔?/p>
CI
姒傝堪
CI
浼佷笟褰㈣薄璇嗗埆绯荤粺
Corporate Identity
銆?/p>
浼佷笟褰㈣薄璇嗗埆绯荤粺
CIS(Corporate Identity System)
锛?/p>
CI
鏄嫳鏂?/p>
Corporate
Identity
鐨勭缉鍐欙紝
鏈変簺鏂囩尞涓篃绉?/p>
CIS
锛?/p>
鏄嫳鏂?/p>
Corporate Identity System
鐨勭缉鍐欙紝
鐩磋瘧涓轰紒涓氬舰璞¤瘑鍒郴缁燂紝鎰忚瘧涓轰紒涓氬舰璞¤璁°�?/p>
CI
鏄寚浼佷笟鏈夋剰璇嗭紝鏈夎鍒掑湴灏嗚嚜宸变紒涓氱殑鍚勭鐗瑰緛鍚戠ぞ浼氬叕浼椾富鍔ㄥ湴灞?/p>
绀轰笌浼犳挱锛屼娇鍏紬鍦ㄥ競鍦虹幆澧冧腑瀵规煇涓�涓壒瀹氱殑浼佷笟鏈変竴涓爣鍑嗗寲銆佸樊鍒寲鐨?/p>
鍗拌薄鍜岃璇嗭紝浠ヤ究鏇村ソ鍦拌瘑鍒苟鐣欎笅鑹ソ鐨勫嵃璞°�?/p>
CI
涓�鑸垎涓轰笁涓柟闈紝鍗充紒
涓氱殑鐞嗗康璇嗗埆
鈥斺�擬ind Identity
锛?/p>
MI
锛?/p>
锛岃涓鸿瘑鍒?/p>
鈥斺�擝ehavior Identity
锛?/p>
BI
锛夊拰瑙?/p>
瑙夎瘑鍒?/p>
鈥斺�擵isual Identity
锛?/p>
VI
锛?/p>
銆?/p>
MI
鐞嗗康璇嗗埆锛?/p>
鏄‘绔嬩紒涓氱嫭鍏风壒鑹茬殑缁忚惀鐞嗗康锛屾槸浼佷笟鐢熶骇缁忚惀杩囩▼涓
璁°�佺鐮斻�佺敓浜с�佽惀閿�銆佹湇鍔°�佺鐞嗙瓑缁忚惀鐞嗗康鐨勮瘑鍒郴缁熴�傛槸浼佷笟瀵瑰綋鍓嶅拰
鏈潵涓�涓椂鏈熺殑缁忚惀鐩爣銆佺粡钀ユ�濇兂銆佽惀閿�鏂瑰紡鍜岃惀閿�褰㈡�佹墍浣滅殑鎬讳綋瑙勫垝鍜?/p>
鐣屽畾锛屼富瑕佸寘鎷細浼佷笟绮剧銆佷紒涓氫环鍊艰銆佷紒涓氫俊鏉°�佺粡钀ュ畻鏃ㄣ�佺粡钀ユ柟閽堛�?/p>
甯傚満瀹氫綅銆佷骇涓氭瀯鎴愩�佺粍缁囦綋鍒躲�佺ぞ浼氳矗浠诲拰鍙戝睍瑙勫垝绛夈�傚睘浜庝紒涓氭枃鍖栫殑鎰?/p>
璇嗗舰鎬佽寖鐣淬�?/p>
BI
琛屼负璇嗗埆锛?/p>
鏄紒涓氬疄闄呯粡钀ョ悊蹇典笌鍒涢�犱紒涓氭枃鍖栫殑鍑嗗垯锛屽浼佷笟杩愪綔鏂?/p>
寮忔墍浣滅殑缁熶竴瑙勫垝鑰屽舰鎴愮殑鍔ㄦ�佽瘑鍒舰鎬併�傚畠鏄互缁忚惀鐞嗗康涓哄熀鏈嚭鍙戠偣锛屽
鍐呮槸寤虹珛瀹屽杽鐨勭粍缁囧埗搴︺�佺鐞嗚鑼冦�佽亴鍛樻暀鑲层�佽涓鸿鑼冨拰绂忓埄鍒跺害锛涘澶?/p>
鍒欐槸寮�鎷撳競鍦鸿皟鏌ャ�佽繘琛屼骇鍝佸紑鍙戯紝閫忚繃绀句細鍏泭鏂囧寲娲诲姩銆佸叕鍏卞叧绯汇�佽惀閿�
娲诲姩绛夋柟寮忔潵浼犺揪浼佷笟鐞嗗康锛屼互鑾峰緱绀句細鍏紬瀵逛紒涓氳瘑鍒鍚岀殑褰㈠紡銆?/p>