1
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涓殑姝岃帀濞呬负渚嬶紝
缁撳悎
stp
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4PS
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,
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,
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锛?/p>
宸紓鍖栵紱钀ラ攢绛栫暐锛涘競鍦虹粏鍒嗭紱
The tray is analysed the difference marketing strategy
SHUI Yue
Southwest China Normal University,Chongqing 400715,China
Abstract:
With
the
expansion
of
the
market
opening
up
and
increased
the
flow
of
information
on
the
market
homogenization
of
the
vast
majority
of
enterprises
are
facing
difficulties.In
this
paper,
different
marketing point of view, highlighting differences in the choice of the form of marketing strategy and the
implementation of differentiation strategy should be to avoid risk.And to the apparel industry in GLORIA
for
example,
combining
theory
and
4PS
marketing
theory
stp
idea
that
in
the
current
fierce
market
competition, small and medium enterprises to survive is to apply different marketing strategy, take unique
path.Meanwhile,
the
differentiation
strategy
is
a
relative
concept,
today's
businesses
is
not
necessary
in
order to differentiate and differentiate.
Key word:
differentiated marketing;
Management
锛?/p>
Segmentation;
1
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