. .
参考资?/p>
徐福记收购雀巢谈判方?/p>
目录
谈判主题
...............................................................2
谈判团队人员组成
.......................................................2
核心问题分析
...........................................................2
一
.
我方与徐福记合作的原?/p>
..........................................2
?/p>
.
合作后我方对徐福记的发展规划
....................................3
1.
品牌定位
......................................................3
2.
产品生产与技术合?/p>
............................................3
3.
供应销售链
....................................................3
4.
人事变动
......................................................4
双方利益及优劣势分析
...................................................5
我方核心利益
.......................................................5
对方利益
...........................................................5
我方优势
...........................................................5
我方劣势
...........................................................7
对方优势
...........................................................8
对方劣势
...........................................................8
谈判目标
...............................................................9
最理想目标
.........................................................9
可接受目?/p>
........................................................10
底线目标
..........................................................10
目标可行性分?/p>
....................................................10
谈判过程及策?/p>
........................................................11
初期
..............................................................11
开局及其策略分析
...............................................11
试探对手阶段
...................................................11
中期
..............................................................13
谈判?/p>
.........................................................13
谈判策略
.......................................................13
后期
..............................................................14
谈判?/p>
.........................................................14
谈判策略
.......................................................14
签订书面协议
...................................................15
应急预?/p>
..............................................................15
附录一
.
法律资料
.......................................................17
附录?/p>
.
财务资料
.......................................................19
1
.徐福记年度报告分析
.............................................19