2016
1
/
5
08
骞撮珮鑰冭嫳璇涔犻闃呰鐞嗚В绡?/p>
(
鍚瓟妗?
涓庤В鏋?/p>
)(1)
鑻辫
in
the
past
10
years,
america
鈥?/p>
s
national
basketball
association (nba) has grown increasingly dependent on
the rest of the world to supply players.
when michael jordan and larry bird won gold in
barcelona
in
1992,
the
americans
were
praised
for
teaching
the
world
how
to
play
basketball.
this
season,
however, 20 percent of nba rosters (
鑺卞悕鍐?/p>
) will be
filled by non-americans. nba commissioner david stern
happily embraces the trend. on a visit to paris in
october,
stern
outlined
his
vision
for
the
future,
which
is
likely
to
see
europe
hosting
nba
games
by
2010.
the nba is now planning to take china by storm.
鈥?/p>
our
experience
in
china
has
been
that
it
is
going
to
be
explosive
in
its
growth,
鈥?/p>
said
stern.
the
strategy
in
china
is
tv.
鈥?/p>
we
鈥?/p>
ve
made
14
deals
in
china
with
local
and
national
networks
on
cable
and
satellite.
鈥?/p>
the success chinese centre yao ming has
paved
the
way
for
the
nba
marketing
blitz
in
china.
the
nba, which is broadcasted in more than 200 countries