1
鐧鹃」涓湡鎬荤粨涔嬫枃鐚爺绌?/p>
涓�銆?/p>
鎴戝浗缃戠粶璐墿鑳屾櫙
锛堜竴锛夌綉缁滆喘鐗╃殑瀹樻柟瀹氫箟
鏍规嵁涓浗浜掕仈缃戠粶涓績鍦ㄥ叾鎶ュ憡涓殑鐣屽畾锛?/p>
浠庡箍涔変笂璁诧紝
缃戠粶璐墿锛?/p>
鍖呮嫭鍙?/p>
鐢熷湪浜掕仈缃戜腑浼佷笟涔嬮棿锛?/p>
Business
to
Business
锛岀畝绉?/p>
B2B
锛夈�佷紒涓氬拰娑堣垂鑰呬箣闂?/p>
锛?/p>
Business to Consumer
锛?/p>
绠�绉?/p>
B2C
锛?/p>
銆?/p>
涓汉涔嬮棿
锛?/p>
Consumer to Consumer
锛?/p>
绠�绉?/p>
C2C
锛?/p>
銆?/p>
鏀垮簻鍜屼紒涓氫箣闂达紙
Government to Business
绠�绉?/p>
G2B
锛夛紝杩囩綉缁滈�氫俊鎵嬫缂旂粨鐨勫晢
鍝佸拰鏈嶅姟浜ゆ槗銆?/p>
浣嗘槸浠庣嫮涔変笂璁诧紝
涓浗浜掕仈缃戠粶涓績鍦ㄥ叾缃戣喘甯傚満鐮旂┒鎶ュ憡涓殑
缃戠粶璐墿浠呮寚
B2C
鍜?/p>
C2C
璐墿銆?/p>
[1]
鑰屾垜浠钩甯告墍璇寸殑缃戠粶璐墿锛?/p>
涔熸槸閽堝娑堣垂鑰呰�?/p>
瑷�鐨勩�傚洜姝わ紝鏈枃閲囩敤涓浗浜掕仈缃戠粶涓績鐨勭嫮涔夊畾涔夛紝璁や负锛岀綉缁滆喘鐗╂槸浼佷笟鍜?/p>
娑堣垂鑰呬箣闂淬�?/p>
涓汉鍜屼釜浜轰箣闂撮�氳繃缃戠粶閫氫俊鎵嬫缂旂粨鐨勫晢鍝佸拰鏈嶅姟浜ゆ槗锛?/p>
浠呭寘鎷?/p>
B2C
鍜?/p>
C2C
銆傚湪姝ゆ柟闈㈢爺绌讹紝鏇寸鍚堢綉璐殑鏈�澶т富浣撯�斺�旀櫘閫氭秷璐硅�呫�?/p>
锛堜簩锛夌綉缁滆喘鐗╁競鍦哄彂灞曡繎鍐?/p>
21
涓栫邯浠ユ潵锛岄殢鐫�浜掕仈缃戞妧鏈殑閫愭鎴愮啛锛屼互鍙婂叏鐞冧簰鑱旂綉鐢ㄦ埛鐨勬縺澧烇紝缃?/p>
缁滀负骞垮ぇ姘戜紬寮�杈熶簡涓�涓柊鐨勪笘鐣屻�傜壒鍒槸鎴戝浗鏀归潻寮�鏀?/p>
30
骞存潵鍦ㄧ粡娴庛�佺鎶�銆?/p>
鏁欒偛绛夋柟闈㈠彇寰楃殑閲嶅ぇ杩涙锛?/p>
涓虹綉缁滆喘鐗╁湪鍥藉唴鐨勫叴璧峰垱閫犱簡濂戞満銆?/p>
绾綍鐗?/p>
銆婁簰
鑱旂綉鏃朵唬銆嬫繁鍒诲湴鍚戞垜浠睍鐜颁簡浠庢渶鍒濈殑
ebay
锛?/p>
amazon
鍒板浠婄綉缁滅數鍟嗕簯闆嗙殑鍘?/p>
鍙茶繘绋嬨�傚熀浜庢垜鍥界洰鍓嶇殑缃戠粶娑堣垂鐜扮姸锛岀綉璐柟闈㈡洿鏄倷鎵嬪彲鐑�?/p>
2010
骞达紝鎴戝浗缃戠粶璐墿鏈嶅姟鏇村姞瀹屽杽锛屽悜鍚勪釜棰嗗煙鐨勬笚閫忎笉鏂姞娣憋紝缁х画淇?/p>
鎸佷簡杩戝勾鏉ュ揩閫熷彂灞曠殑鍔垮ご銆?/p>
2010
骞村競鍦轰氦鏄撻噾棰濊揪鍒?/p>
5231
浜垮厓锛岃緝
2009
骞村闀?/p>
109.2%
銆?/p>
鍚屾椂锛?/p>
缃戠粶璐墿甯傚満鍦ㄦ垜鍥界ぞ浼氭秷璐瑰搧甯傚満涓殑鍦颁綅涔熷湪鎸佺画鏀�鍗囥�?/p>
2008
骞寸綉璐競鍦轰氦鏄撻鍗犲叏骞寸ぞ浼氭秷璐瑰搧闆跺敭鎬婚鐨勬瘮渚嬩负
1.1%
锛?/p>
2009
骞翠笂鍗囧埌
2%
锛?/p>
2010
骞存彁鍗囪嚦
3.3%
銆?/p>
2011
骞翠腑鍥界綉缁滆喘鐗╁競鍦轰氦鏄撹妯″欢缁?/p>
2010
骞撮珮閫熷闀跨殑鎬佸娍锛?/p>
骞朵笖缃戠粶璐?/p>
鐗╃敤鎴疯妯＄ǔ姝ュ闀匡紝
杩涗竴姝ュ甫鍔ㄧ綉璐競鍦哄揩閫熷彂灞曘�?/p>
2011
骞翠腑鍥界綉缁滆喘鐗╁競鍦?/p>
浜ゆ槗瑙勬ā鎺ヨ繎
8000
浜匡紝杈?/p>
7735.6
浜垮厓锛屽崰鍒扮ぞ浼氭秷璐瑰搧闆跺敭鎬婚鐨?/p>
4.3%
銆?/p>
2012
骞寸涓�瀛ｅ害涓浗缃戠粶璐墿甯傚満浜ゆ槗瑙勬ā涓?/p>
2336
浜垮厓锛屽悓姣斿闀?/p>
42.8%
锛?/p>
鐜瘮鍑忓皯
3.5%
銆?/p>
2012
骞寸浜屽搴︿腑鍥界綉璐競鍦轰氦鏄撹妯′负
2684
浜垮厓锛岃緝涓�瀛ｅ害澧?/p>
闀?/p>
17.6%
锛?/p>
杈?/p>
2011
骞村悓鏈熷闀?/p>
51.6%
锛?/p>
鍏朵腑
B2C
鐜瘮澧為暱
43.7%
锛?/p>
鍚屾瘮澧為暱瓒呰繃
140%
锛?/p>
淇濇寔浜嗚緝蹇殑鍙戝睍锛?/p>
涓昏鍙楃泭浜庣浜屽搴︿互浜氶┈閫婁腑鍥姐�?/p>
浜笢鍟嗗煄鍜屾槗杩呯綉涓轰唬
琛ㄧ殑缃戝晢绾风悍寮�灞曚簡澶ц妯″簵搴嗘椿鍔紝
鍙﹀缁忔祹涓嬫粦灞呮皯鏀跺叆澧為暱杈冩參涔熶績杩涙秷
璐归渶姹傜敱绾夸笅杞悜缃戠粶娓犻亾銆?/p>
[2]
鎴
2013
骞达紝涓浗缃戠粶璐墿甯傚満缁忚繃
10
澶氬勾鐨勫煿鑲插拰鎴愰暱锛屼腑鍥界綉缁滆喘鐗╃敤
鎴疯妯″凡缁忔帴杩?/p>
2.7
浜夸汉锛岀綉缁滀氦鏄撹妯″崰绀句細娑堣垂鍝侀浂鍞�婚鐨勬瘮閲嶅凡缁忔帴杩?