古镇旅游发展探析
—?/p>
以浙江西塘为?/p>
摘要?/p>
随着人们生活品质的提升,
旅游休闲成了人们生活中必不可少的需求,
古镇
旅游作为旅游休闲的一个热门目的地也备受关注?/p>
西塘作为最早开发古镇旅游的
地区之一?/p>
?/p>
?/p>
活着的千年古?/p>
?/p>
为口号,
利用旅游产业的发展来带动第三产业?/p>
发展?/p>
最终来提升当地的经济发展?/p>
但是在发展的过程中无法避免的出现了历?/p>
文化保护和旅游业的发展之间的矛盾?/p>
本文以古镇旅游发展探析为研究课题进行
深入研讨?/p>
以旅游学知识为基础?/p>
管理学和营销学等知识为辅?/p>
分析和借鉴了国
内外历史文化古镇发展和保护的经验?/p>
对西塘古镇旅游业的发展进行了广泛和深
入的分析?/p>
既从不同的角度对古镇文化产业和旅游业共同发展的优势和劣势进行
了分析,
又从多方面入手对其提出了合理?/p>
有效且有针对性的建议?/p>
本文希望?/p>
过理论和实际相结合,
为促进文化产业与旅游产业科学的融合发展,
提升古镇?/p>
游的综合竞争力、开拓更大市场、促进古镇旅游更好更快发展提出理论依据?/p>
关键词:
古镇旅游;西塘;科学发展;文化产?/p>
Analysis on the development of Ancient Town Tourism
?/p>
a case study of Xitang,
Zhejiang
Abstract:
Along
with
the
improvement
of
people's
living
quality,
tourism
leisure
has
become an essential part of people's life, and the ancient town tourism as a popular
destination for tourism and leisure has received much attention. Xitang, as one of the
earliest development of ancient town tourism, makes the "a living ancient town with a
history of more than one thousand years" as the slogan, the use of the development of
the tourism industry to promote the development of the third industry, and ultimately
to enhance the local economic development. However, in the process of development,
there
is
a
contradiction
between
historical
and
cultural
protection
and
tourism
development.
This
paper
analyzes
the
development
and
protection
of
historic
and
cultural
towns
in
Xitang.
It
analyzes
the
advantages
and
disadvantages
of
the
development
of
ancient
town
culture
industry
and
tourism
industry
from
different
angles,
and
gives
some
reasonable,
effective
and
targeted
suggestions.
This
paper