鎽?/p>
瑕?/p>
杩戝勾鏉ワ紝
闅忕潃甯傚満绔炰簤鐨勫姞鍓э紝
浜轰滑瓒婃潵瓒婃繁鍒荤殑璁よ瘑鍒帮紝
瀹㈡埛鍏崇郴绠＄悊鏄紒涓氭垚鍔熺殑鍏抽敭
鍥犵礌锛?/p>
鏄紒涓氱珵浜変紭鍔跨殑婧愭硥銆?/p>
浼佷笟閫氳繃瀹㈡埛鍏崇郴绠＄悊鑳藉叏闈㈡湁鏁堢殑绠＄悊瀹㈡埛鍚屼紒涓氱殑鍏崇郴锛?/p>
寤虹珛璧烽暱涔呯ǔ瀹氱殑鍏崇郴锛?/p>
浠庤�屽疄鐜板鎴蜂笌浼佷笟鍙屾柟鐨勬渶澶х殑浠峰�笺�?/p>
瀹㈡埛鍏崇郴绠＄悊鍦ㄥ緢澶х▼搴?/p>
涓婂奖鍝嶇潃浼佷笟鐨勫彂灞曞拰甯傚満鐨勬嫇灞曘�傚浜庣鐞嗙悊璁哄拰鏂规硶钀藉悗鐨?/p>
XXX
鏋滆敩鏈夐檺鍏徃锛屽簲鐢?/p>
瀹㈡埛鍏崇郴绠＄悊灏辨樉寰楀挨涓洪噸瑕併�傞�氳繃瀹炴柦瀹㈡埛鍏崇郴绠＄悊绛栫暐鏉ヨ幏寰楀拰淇濇寔鏇村鐨勫繝璇氬鎴凤紝
寤虹珛鍩轰簬
CRM
鎴樼暐鐨勫鎴峰繝璇氭垬鐣ワ紝鎻愰珮浼佷笟鐨勬牳蹇冪珵浜夊姏锛屽疄鐜颁紒涓氬埄鐩婃渶澶у寲鍜岄暱杩?/p>
鍙戝睍鐨勭洰鏍囥�?/p>
鏈鏂囦富瑕佷互榫欏彛
XXX
鏋滆敩鏈夐檺鍏徃涓虹爺绌惰儗鏅紝棣栧厛浠嬬粛浜嗗鎴峰叧绯荤鐞嗙殑鍏堣繘绠＄悊鐞?/p>
蹇点�佹牳蹇冪悊璁哄拰閲嶈鎬濇兂锛屾帴涓嬫潵瀵?/p>
XXX
鍏徃瀹㈡埛绠＄悊鐜扮姸杩涜鍒嗘瀽锛屾渶鍚庯紝鏈枃閽堝
XXX
鍏徃鐨勫疄闄呮儏鍐碉紝灏卞叕鍙稿疄鏂藉鎴峰叧绯荤鐞嗚В鍐虫柟妗堟彁鍑轰簡涓�浜涘悎鐞嗗寲寤鸿鍜屾帾鏂姐�?/p>
鍏抽敭璇嶏細瀹㈡埛鍏崇郴绠＄悊锛涘鎴蜂环鍊硷紱瀹㈡埛蹇犺瘹
Problems and Solutions of Longkou Good Season Fruit & Vegetable Co.
Abstract: In recent years, as market competition intensifies, there is a growing understanding of
that customer relationship management is the key to business success is a source of competitive
advantage.
Enterprises
through
customer
relationship
management
to
a
comprehensive
and
effective
management
of
customer
relationships
with
the
business
and
establish
long-term
stability,
in
order
to
achieve
the
maximum
of
both
customers
and
business
value.
Customer
relationship management to a large extent influences the development of enterprises and market
expansion. For management theory and methods behind the Four Seasons Fruit and Vegetable
Co., HSBC, customer relationship management applications is especially important. Through the
implementation of customer relationship management strategies to gain and maintain more loyal
customers and building customer loyalty based on CRM strategy, strategy, and improving the core
competitiveness of enterprises maximize the benefits and long-term development objectives.
This
paper
primarily
in
Longkou
good
season
fruit
and
vegetable
Ltd.
is
a
background,
firstly
introduced
the
customer
relationship
management
of
advanced
management
concepts,
core
theory and theory of the good season-the company's customer management situation analysis,
finally, this article is on the actual situation of the company, the company implemented customer
relationship management solution has put forward some suggestions and initiatives.
Keywords: CRM; Customer Value; Customer Loyalty
鐩?/p>
褰?/p>
1
寮曡█
1
1.1
闂鐨勬彁鍑?/p>
1