1
海景项目策划ä¹?/p>
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言
______________________________
2
1.
市场分析
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3
1
ï¼?/p>
1
.区域市场分æž?/p>
_________________________________________________________ 3
1
ï¼?/p>
2
.定向市场分æž?/p>
_________________________________________________________ 5
1
ï¼?/p>
3
.项目分æž?/p>
_____________________________________________________________ 7
1
ï¼?/p>
4
.竞争对手资料分æž?/p>
_____________________________________________________ 9
1
ï¼?/p>
5
.项目周边配套状å†?/p>
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1.6.
项目企划思路
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2
.项目市场定ä½?/p>
_____________________
23
2
ï¼?/p>
1
市场定位
_
_____________________________________________________________ 23
2
ï¼?/p>
2
.项目形象定ä½?/p>
________________________________________________________ 25
2
ï¼?/p>
3
.目标客户定ä½?/p>
________________________________________________________ 27
2
ï¼?/p>
4
.目标市场细åˆ?/p>
________________________________________________________ 33
2
ï¼?/p>
5
.目标客æˆ?/p>
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3
.销售策略建è®?/p>
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38
3
ï¼?/p>
1
.市场气氛培å…?/p>
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3
ï¼?/p>
2
.促销手段建议
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3
ï¼?/p>
3
.付款方式建è®?/p>
________________________________________________________ 48