What Is Happiness?
1
銆?/p>
The right
to
pursue
happiness is
issued to
Americans
with
their birth cetificates, but
no one
seems
quite
which way it ran. It may be we are issued a hunting license but offered no game. Jonathan Swift seemed to
being welldeceived.鈥?nbsp;The felicty of being 鈥渁 fool among knaves.鈥?nbsp;For Swift say society as Vanity Fair, the land
of false goals.
鑷粠鍛卞懕鍧犲湴锛岀編鍥戒汉灏辫璧嬩簣浜嗚拷姹傚垢绂忕殑鏉冨埄锛屼絾浼间箮娌′汉纭俊骞哥绌剁珶鍦ㄥ摢閲屻�傛濡傚畠鍙戠粰鎴戜滑
鐙╃寧璇侊紝
鍗翠笉缁欐垜浠彁渚涚寧鐗┿�?/p>
涔旂撼妫?/p>
鈥?/p>
鏂▉绂忕壒浼间箮鎸佹瑙傜偣锛?/p>
浠栨姩鍑诲垢绂忕殑鎯虫硶鏄?/p>
鈥?/p>
楝艰糠蹇冪獚鐨勪笂褰擄紝
鈥?/p>
鏄?/p>
鈥?/p>
楠楀瓙鍫嗕腑鐨勫偦鐡?/p>
鈥?/p>
鐨勮嚜楦ｅ緱鎰忋�傚洜涓轰粬瑙嗙ぞ浼氫负铏氬鐩爣鑱氶泦鐨勫悕鍒╁満銆?/p>
2
銆?/p>
It is, of course, un-American to think in terms of fools and knaves. We do, however, seem to be dedicated to
the idea of buying our way to happiness. We shall all have made it to heaven when we possess enough.
褰撶劧鐢ㄥ偦瀛愩�侀獥瀛愯繖鏍风殑瀛楃溂鏉ュ舰瀹规槸涓嶅悎缇庡浗鐨勪汉鐨勯淇椾範鎯殑锛岀劧鍚庢垜浠技涔庣‘瀹炴矇婧轰簬鐢ㄩ噾閽辫喘
涔板垢绂忕殑鎯虫硶锛氬彧瑕佹湁瓒冲鐨勯挶锛屾垜浠櫨骞村悗灏辫兘涓婂ぉ鍫傘�?/p>
3
銆?/p>
And at the same time the forces of American commercialism are hugely dedicated to making us deliberately
unhappy.
Advertising
is
one
of
our
major
industries,
and
advertising
is
one
of
our
major
industries,
and
advertising exists not to satisfy desires but to create them-
and to create them faster than any man鈥檚 budget can
satisfy them. For that matter, our whole economy is based on a dedicated insatiability. We are taught that to
possess is to be happy, and then we are made to want. We are even told it is our duty to want. It was only a few
years ago, to cite a single example, that car dealers across the country were flying banners that read 鈥淵ou Auto
Buy Now.鈥?nbsp;There were calling upon Americans, as an act approaching patriotism, to buy at once, with
money
they did not have. Automobiles they did not really need, and which they would be required to grow tired of by
the time the next year鈥檚 models were released.
鍚屾椂锛岀編鍥界殑鍟嗕笟涓讳箟鍗村張娈氱簿绔熻檻鏁呮剰浣挎垜浠緱涓嶅埌骞哥銆傚箍鍛婃槸鎴戜滑鐨勬敮鏌变骇涓氫箣涓�锛屽叾瀛樺湪涓嶆槸
涓轰簡婊¤冻娆叉湜銆傝�屾槸涓轰簡鍒堕�犳鏈?/p>
鈥斺�?/p>
鍏跺埗閫犻�熷害涔嬪揩锛屼娇鎴戜滑鐨勮叞鍖呭簲鎺ヤ笉鏆囥�傚氨姝よ�岃█锛屾垜浠殑鏁?/p>
涓粡娴庢槸鍩轰簬涓�绉嶆棤娉曡嚜鎷旂殑璐眰鏃犲帉銆?/p>
鎴戜滑鍙楀埌鐨勬暀鑲叉槸
鈥?/p>
鍗犳湁鍗翠负骞哥
鈥?/p>
锛?/p>
鐒跺悗鎴戜滑灏辫杩骇鐢熻椽娆层�?/p>
鎴戜滑鐢氳嚦琚憡鐭ユ鏈涙槸鎴戜滑鐨勪箟鍔°�傚紩鐢ㄤ竴涓畝鍗曠殑渚嬪瓙涓鸿瘉锛氫粎浠呭嚑骞村墠锛屽叏鍥界殑姹借溅閿�鍞晢杩樻墦鐫�
鈥?/p>
浣犲簲璇ョ珛鍗宠喘涔版苯杞?/p>
鈥?/p>
鐨勬í骞呫�備粬浠彿鍙編鍥戒汉姘戯細浣滀负涓�绉嶇埍鍥戒富涔夎涓猴紝浠栦滑搴旇绔嬪嵆鎸夋彮璐拱浠?/p>
浠苟涓嶇湡姝ｉ渶瑕佺殑姹借溅锛屽苟涓斿湪娆″勾鏂版姹借溅鍙戝竷鍚庝粬浠細瀵瑰師鏉ヨ繖浜涙苯杞﹀績鐢熷帉鍊︺�?/p>
4
銆?/p>
Or look at any of the women鈥檚 magazines. There, as Bernard De V
oto once pointed
out, advertising begains
as poetry in the front pages and ends as pharmacopoeia and therapy in the back page. The poetry of the front
matter is the dream of perfect beauty. This is the baby skin that must be hers. These, the flawless teeth. This, the
perfumed breath she must exhale. This, the sixteen-year-old figure she must display she must display at forty, at
fifty, at sixty, and forever.
鎴栬�呬换鎰忔祻瑙堜竴鏈コ鎬ф潅蹇椼�傛濡備集灏旂撼寰?/p>
鈥?/p>
寰?/p>
鈥?/p>
娓ユ墭鏇剧粡鎸囧嚭鐨勯偅鏍凤紝杩欎簺鏉傚織寮�澶村嚑椤电殑骞垮憡璇楁儏鐢?/p>
鎰忥紝鑰屾渶鍚庡垯浠ョ被浼艰嵂鍏稿拰娌荤枟鎵嬪唽缁撳熬銆傚墠鑰呮槸瀹岀編缇庡コ鐨勬ⅵ鎯筹細杩欒鏄ス濠村効鑸殑鑲¤偆锛岃繖浜涙槸濂?/p>
鏃犵憰鐨勭墮榻匡紝杩欒鏄ス鍛煎嚭鐨勯姘旓紝杩欒鏄ス鑳戒繚鎸佸埌
40
銆?/p>
50
銆?/p>
60
宀佺敋鑷虫案杩滅殑
16
宀佸皯濂宠埇鐨勮韩鏉愩�?/p>
5
銆?/p>
Once past the vaguely uplifting fiction and feature articles, the reader finds the other face of the dream in
the back matter. This is the harness into which Mother must strap herself in order to display that perfect figure.
These, the chin
straps she must sleep in.
This
is
the slave that restores
all, this is
her laxative, these are the
tablets that melt away fat, these are the hormones of perceptual youth, these are the stockings that hide varicose
veins.
涓�鏃﹁瀹岃繖浜涢殣绾﹁浜烘尟濂嬬殑灏忚鍜屼笓棰樻枃绔狅紝
璇昏�呭湪鏉傚織鏈�鍚庡嚑椤靛氨浼氬彂鐜版ⅵ鎯崇殑鐪熺浉锛?/p>
杩欐槸瀹?/p>
搴富濡囧繀椤诲緱绯讳笂鐨勮儗甯︼紝浠ュ睍鐜板叾瀹岀編韬潗銆傝繖浜涙槸濂圭潯瑙夋椂蹇呴』甯︿笂鐨勯甯︺�傝繖鏄彲浠ユ仮澶嶉潚鏄ョ殑
鑽墏鍜岃澶囷紝杩欐槸濂瑰噺鑲ョ敤鐨勭紦娉昏嵂锛岃繖浜涙槸娑堝寲鑴傝偑鐨勮嵂鐗囷紝杩欎簺鏄娇澶栬〃骞磋交鐨勮嵎灏旇挋锛岃繖浜涙槸鎺?/p>
鐩栭潤鑴夋洸寮犵殑闀胯銆?/p>
6
銆?/p>
Obviously no half-sane person can be completely persuaded either by such poetry or by such poetry or by
such
pharmacopoeia
and
orthopedics.
Yet
someone
is
obviously
trying
to
buy
the
dream
as
offered
and