How do you explain when things don't go as your assume? or better ,how do
you explain when others are able to achieve things than the seems to defy all of
the assumptions. For example, why is apple so innovative, year after year, after year,
after year, than they are more innovative all their competition.
And yet, they are
just
a
computer
company,
they
鈥?/p>
re just
like
everyone
else.
They
have
the
same
access,
to
the
same
talent,
the
same
agencies,
the
same
consultant,
the
same
Medias. Then why is it that they seem to have some different. why is that Martin
Luther King led the Civil Rights Movement. He
wasn鈥檛
the only men who suffered
in a pre-civil rights America. And he certainly wasn
鈥?/p>
t the only great orator of the
day, why him, and why is that the Wright brothers was able to figure out control
powered
manned
flight.
When
they
are
certainly
other
teams
who
are
better
qualified,
better
funded,
and
they didn
鈥?/p>
t
achieve
powered
man
flight,
and
the
Wright brothers beat them to it, there is something else at play here.
About
three
and
a
half
year
ago,
I
mad
a
discover
and
this
discovery
profoundly
changed
my
view
on
how
I
though
the
world
worked,
and
it
even
profoundly changed the way in which I operate in it. And it turns out- there is a
pattern, and it turns out, all the great and inspiring leaders and organizations in
the world, whether it
鈥?/p>
s apple, or Martin Luther King or the Wright brothers, they
all
think,
act
and
communication
the
exact
same
way,
and
it
鈥?/p>
s
the
complete
opposite to everyone else. And I did was codify it, and it probably the world
鈥?/p>
s
simplest idea, I call it golden
circle. Why? How? What? This little ideas explains,
why some organizations and some leaders are able to inspire where others aren
鈥?/p>
t.
let
me
define
the
terms
really
quickly,
every
single
person,
every
single
organization on the planet knows what they do, 100 percent. Some know how they