Stylistic Analysis of anAdvertisement about iPad 2
鈪?/p>
.
Introduction
This
is
a
video
ad.
of
iPad
2.
It
introduces
the
functions
of
the
product
in
a
very
concise, attractive, convincing way. The following is the advertising slogan.
Are you curious about the new ideas?
Do you want to learn a new language, or just a new word?
Maybe you want to know more about anatomy,or astronomy.
You can master something new or uncover a hidden talent.
There hasnever been a better time to learn.
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.Stylistic analysis.
1. Phonological features.
By listening to or reading aloud this advertisement, we can find it
鈥?/p>
s rhyming and easy
to remember.
a. Consonance: curious and ideas, been and learn
b. Rhyme: anatomy and astronomy master and uncover, never and better.
2. Lexical features.
a.
Most
of
the
words
are
general,
simple
and
common
words
so
that
it
鈥?/p>
s
easy
to
understand.
b. it uses a favorable adjective word
鈥?/p>
new
鈥?/p>
for three times to
impress
the potential
buyers.
c. comparative words
鈥?/p>
better
鈥?/p>
to make it more attractive.
d.
personal
pronoun
鈥?/p>
you
鈥?/p>
is
used
almost
every
line
making
the
language
more
friendly in tone and more thoughtful.
3. syntactic/grammatical features
a. the
first
and
second sentences are occasional
questions to
arouse curiosity of the
consumers and to show the new functions of iPad 2.
b. most sentences are minor sentences and short simple sentences.
c. it uses active voice in the ad. To tell consumers it
鈥?/p>
s a right choice to buy it.
4. Semantic features.
a. hyperbole; thus never be a better time
b.parallelism; three
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or
鈥?/p>
c. repetition: you, new
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.Conclude.
All in all, I think this ad. isbrief and focused. It shows us a multifunctional and utility
iPad2.in
an
soimpressiveconvincingwaythat
makes
consumersthink
it
can
help
us
learn more and live a better life and is worth buying.