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浠ュ疂娲佹礂鍙戠郴鍒椾骇鍝佷负渚嬶紝
鍒嗘瀽涓氬姟缁勫悎杞Щ閫熷害涓庝紒涓氭垬鐣ョǔ瀹氭�т互鍙婁紒
涓氱粡钀ラ鏍肩殑鍏崇郴
1
鍩烘湰姒傚康
1.1
涓氬姟缁勫悎杞Щ
姝ｅ父鐨勪笟鍔＄粍鍚堣浆绉诲簲璇ョ鍚堜笟鍔℃湰韬殑鍙戝睍瑙勫緥鍜屼紒涓氬彉闈╃洰鏍囩殑瑕佹眰锛?/p>
骞惰姹傛湁鐩稿簲鐨勮祫婧愰厤缃�?/p>
涓氬姟缁勫悎鏈変竴涓噸蹇冿紝
缁勫悎鐨勭Щ鍔ㄥ氨琛ㄧ幇涓虹粍鍚堥噸蹇?/p>
鐨勭Щ鍔紝
鍙嶆槧浼佷笟鎴樼暐閲嶇偣鐨勮浆绉汇�?/p>
缁勫悎閲嶅績鍦ㄧ煭鏈熷唴绉诲姩鐨勯�熷害蹇紝
浼佷笟鐨勪笟
缁╁彉鍖栧氨澶э紝
浠庢�荤殑鏂瑰悜涓婄湅锛?/p>
鎴戜滑甯屾湜浼佷笟涓氬姟缁勫悎鐨勯噸蹇冭兘杈冨揩鍦颁互鏄庢槦涓?/p>
鍔′负閲嶅績鐨勭粍鍚堣浆绉汇�?/p>
瀵逛笉鍚屼笟鍔℃潵璇达紝
濡傛灉瑕佹眰缁勫悎杈冨揩鐨勭敱闂涓氬姟鎴栫槮鐙?/p>
涓氬姟鍚戝ザ鐗涗笟鍔¤浆绉伙紝
浼氬嚭鐜版�讳綋鍒╂鼎澶ч噺鍑忓皯鐨勭粨鏋滐紝
杩欐椂闇�瑕佽�冭檻浼佷笟璐㈠姟
涓婄殑鎵垮彈鍔涖�?/p>
鍙嶄箣锛?/p>
闂涓氬姟鎴栫槮鐙楄浆绉荤殑閫熷害澶參锛?/p>
浼氫娇浼佷笟璧勬簮琚秷鑰楀湪娌?/p>
鏈夊墠閫旂殑涓氬姟涓婏紝褰卞搷瀵规湁鍔涙満浼氱殑鍒╃敤銆?/p>
1.2
浼佷笟缁忚惀椋庢牸
浼佷笟缁忚惀椋庢牸鏄竴涓紒涓氭湁鍒簬鍏朵粬浼佷笟鐨勪釜鎬х壒寰侊紝
鏄紒涓氬湪涓�璐涓轰腑
琛ㄧ幇鍑烘潵鐨勫唴鍦ㄥ搧璐ㄣ�?/p>
瀹冩槸浼佷笟褰㈣薄璧栦互鏍戠珛鐨勫熀鏈绱犮�?/p>
缁忚惀椋庢牸鐨勫唴鍦ㄥ搧璐?/p>
涓昏琛ㄧ幇鍦細
锛?/p>
1
锛変紒涓氫俊瑾夛紱
锛?/p>
2
锛変紒涓氱鐞嗭紱
锛?/p>
3
锛変紒涓氶亾寰凤紱
锛?/p>
4
锛夌珵浜夛紱
锛?/p>
5
锛?/p>
浼佷笟鏂囧寲绛夋柟闈€�?/p>
1.3
娉㈠＋椤跨煩闃?/p>
娉㈠＋椤跨煩闃?/p>
锛?/p>
BCGMatriG
锛?/p>
锛?/p>
鍙堢О甯傚満澧為暱鐜?/p>
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鐩稿甯傚満浠介鐭╅樀銆?/p>
娉㈠＋椤垮挩
璇㈤泦鍥㈡硶銆佸洓璞￠檺鍒嗘瀽娉曘�佷骇鍝佺郴鍒楃粨鏋勭鐞嗘硶绛夛紝鏄敱缇庡浗钁楀悕鐨勭鐞嗗瀹躲�?/p>
娉㈠＋椤垮挩璇㈠叕鍙稿垱濮嬩汉甯冮瞾鏂蜂酣寰锋．浜?/p>
1970
骞撮鍒涚殑涓�绉嶇敤鏉ュ垎鏋愬拰瑙勫垝浼?/p>
涓氫骇鍝佺粍鍚堢殑鏂规硶銆?/p>
杩欑鏂规硶浠ュ彂灞曠巼鍜岀浉瀵瑰競鍦轰唤棰濅负鍧愭爣锛?/p>
灏嗕紒涓氫笟鍔″垎涓猴細
鏄庢槦涓氬姟銆佸ザ鐗涗笟鍔°�佺槮鐙椾笟鍔″拰闂涓氬姟鍥涚銆傝繖绉嶆柟娉曠殑鏍稿績鍦ㄤ簬锛岃瑙ｅ喅
濡備綍浣夸紒涓氱殑浜у搧鍝佺鍙婂叾缁撴瀯閫傚悎甯傚満闇�姹傜殑鍙樺寲锛?/p>
鍙湁杩欐牱锛?/p>
浼佷笟鐨勭敓浜ф墠