绉戞妧浼佷笟甯傚満钀ラ攢绛栫暐澶栨枃缈昏瘧鏂囩尞
绉戞妧浼佷笟甯傚満钀ラ攢绛栫暐澶栨枃缈昏瘧鏂囩尞
(
鏂囨。鍚嫳鏂囧師鏂囧拰涓枃缈昏瘧
)
Science and technology enterprises Marketing Strategy
ABSTRACT
With
the
coming
of
knowledge-based
economy,higll&new-tech
enterprises
play
an
increasingly
strategic
role
in
national
economy,and
also
make
great
contribute
to
providing
advanced
products
and
services
锛?/p>
promoting
technical
progress
锛?/p>
enlarging
employment
and
developing
the
national
economic
competitive
power
锛?/p>
But
while
they
make
a
SUCCESS
upon
advanced technology and hi-tech products
锛?/p>
they usually put too
much emphasis oll technology
advantages
锛?/p>
accordingly
neglect
the
research
and
applications
of
marketing
strategy
and
management
锛?/p>
and then caused the Marketing Myopia resulting in passiveness evefl defeat to the
management
锛?/p>
So how to exercise modem marketing theories
锛?/p>
research and constitute marketing
strategy
and
policy
of
lIigh&new-tech
enterprises
锛?/p>
and
provide
necessary
theory
base
and
suppoaing to the marketing problems of hiigh&new-tech enterprises
锛?/p>
has some reality significance
and
generalize
application
value
to
promote
continuance
锛?/p>
healthy
and
rapidly
development
ofhigh&new-tech enterprises
锛?/p>