榫欐簮鏈熷垔缃?/p>
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鑻辫骞垮憡涓弻鍏宠鐨勭炕璇?/p>
浣滆�咃細榛?/p>
鍧?/p>
宕旀絿濡?/p>
鏉ユ簮锛氥�婃枃瀛︽暀鑲?/p>
路
涓棳鐗堛�?/p>
2009
骞寸
02
鏈?/p>
[
鎽樿
]
鍙屽叧璇槸鑻辫骞垮憡涓父瑙佺殑淇緸鏂规硶锛屽叾璇█骞介粯椋庤叮锛岃兘浣垮箍鍛婁骇鐢熷緢濂界殑鏁?/p>
鏋溿�傛湰鏂囦互濂堣揪鐨?/p>
鈥?/p>
鍔熻兘瀵圭瓑
鈥?/p>
鐞嗚涓烘寚瀵硷紝璁や负鍦ㄥ箍鍛婂弻鍏宠鐨勭炕璇戜腑锛岃瘧鏂囧簲鑳戒骇鐢熶笌鍘熸枃
鎺ヨ繎鐨勫箍鍛婃晥鏋滐紝浠ヨ瘧鏂囨帴鍙楄�呬笌鍘熸枃鎺ュ彈鑰呰兘鑾峰緱鐩歌繎鐨勬劅鍙椾负鐩殑銆傛湰鏂囪瘯鍥炬�荤粨鍙屽叧璇?/p>
鐨勪富瑕佺被鍨嬶紝浠嬬粛鍑犵鍏充簬鍙屽叧璇殑涓昏鐨勭炕璇戞柟娉曞強鍏舵晥鏋溿�?/p>
[
鍏抽敭璇?/p>
]
鑻辫骞垮憡锛涘弻鍏宠绫诲瀷锛涘弻鍏宠缈昏瘧
骞垮憡鏄幇浠ｇぞ浼氫竴绉嶄笉鍙垨缂虹殑瀹ｄ紶鎵嬫銆備竴鍒欐垚鍔熺殑骞垮憡搴斿叿澶囦互涓嬩簲涓绱狅細
鈥?/p>
鍚稿紩
娉ㄦ剰
(attract attention)
锛屽紩璧峰叴瓒?/p>
(arouse interest)
锛岀‘绔嬩俊搴?/p>
(create credibility)
锛屾縺鍙戞鏈?/p>
(stimulate desire)
鍜屼績鎴愯喘涔?/p>
(get action)鈥?/p>
銆?/p>
[1]
涓轰簡杈惧埌閿�鍞洰鐨勶紝骞垮憡鍒朵綔鑰呭父甯歌繍鐢ㄥ悇绉嶄慨
杈炴柟娉曚娇鍏跺箍鍛婃爣鏂扮珛寮傦紝寰楀埌浜轰滑鐨勫叧娉ㄣ�傚弻鍏宠鏄粬浠渶甯哥敤鐨勪慨杈炴墜娈典箣涓�銆傚弻鍏?/p>
(pun)
锛屾槸鎸囧埄鐢ㄤ竴涓瘝鎴栦竴鍙ヨ瘽鏉ヨ〃杈惧弻閲嶆剰鎬濓紝寰�寰�涓�涓槸琛ㄩ潰鐨勶紝涓�涓槸闅愬惈鐨勩�傝嫳璇?/p>
骞垮憡涓緝涓哄父瑙佺殑鍙屽叧鍙垎涓鸿皭闊冲弻鍏炽�佽涔夊弻鍏冲拰璇硶鍙屽叧銆傝嫳鏂囧箍鍛婂弻鍏宠鐨勭炕璇戠洿鎺ュ奖
鍝嶅鍥藉晢鍝佺殑閿�鍞拰鍚稿紩鍔涳紝鍥犳杩欑骞垮憡鐨勭炕璇戞樉寰楀挨涓洪噸瑕併�傜瑪鑰呴�氳繃瀵瑰ぇ閲忓箍鍛婂疄渚嬬殑
瀛︿範锛屾嫙瀵瑰箍鍛婁腑鍚勭鍙屽叧璇殑鐗圭偣鍙婂叾缈昏瘧鏂规硶浣滀竴鍒濇鎺㈣銆?/p>
涓�銆佸弻鍏充慨杈炵殑涓昏绫诲瀷
1.
璋愰煶鍙屽叧
璋愰煶鍙屽叧锛?/p>
homophonic puns
锛夋槸鍒╃敤璇█涓殑璇煶鐩稿悓銆佽鎰忎笉鍚岀幇璞″皢涓や釜璇箟涓嶅悓浣?/p>
璇婚煶鐩稿悓鎴栫浉杩戠殑璇嶈
(
鍚岄煶鎴栬繎闊冲紓褰㈠紓涔夎瘝
)
绌挎彃鍦ㄥ彞瀛愪腑鑰屼骇鐢熺殑鍙屽叧銆傝繖绉嶅弻鍏充繌鐨粦
绋姐�佸唴娑典赴瀵岋紝娣卞彈骞垮憡鍒朵綔鑰呯殑闈掔潗銆?/p>
渚嬪锛?/p>
1
锛?/p>
Forget hot taste.
Only Kool, with pure menthol has the taste of extra coolness.