看看老外自己怎么写开发信,与中国外贸业务员的开发信对
比
外贸业务员刚开始写开发信的时候也贸易什么经验,几乎都是靠跟不同的客户接触自我探索。若有热心的老外能指点一下,开发信的效果就会提高很多。有意识地去模仿老外 们的行文方式和遣词用句,你会发现,这远远比你雕琢的开发信来得直接,来得有效。 拿一段外贸 业务员工作前夕的信件看看: Dear Katherine: This is C from DEF Co. Ltd. in Shenzhen. Very glad to write to you here! It's my pleasure to be on service of you if possible!Firstly, let me introduce my company in short. We're ........... (长篇大论的公司介绍,写了整整两大段,这边就不贴了)Our products are very popular in both global market and domestic market. Welcome to visit our company if you have time! We'll arrange the car to pick you up from the airport. It's convenient to our company, just 50 kilometers! Our goal is...... (这边是写公司的宗旨,什么质量第一,服务优良之类的,总之都是些废话)Enclosed our price quotation sheet for your reference. Please check and find if some items meet your interest. If so, I'll be happy to send you samples for evaluation! We sincerely hope to establish business
relationship with your esteemed company! And I also hope to be your friend in private!If any questions, please contact me freely! Thank you!Looking forward to your early reply!Yours sincerely,CDEF Co. Ltd.****Road, ***city,
***province, ChinaTel: ***Fax: ***Email: ***Website: *** 够震撼吧?这就是学校里外贸函电学出来的东西呢,实际应用中实在惨不忍睹,甚至还要教你在email的左上角写上公司名和公司地址、日期。实际上,哪有老外这样写的,只有以前用手写的时候貌似才有。 接下来给大家分享一封老外写的email开发信,大家看看: Hey guy,
XYZ trading here, exporting LANTERNS with good quality and low price in US.
Call me, let's talk details.
Rgds, Rick
Cell phone: *** 这是一个巴西的贸易公司写给陌生的美国公司的开发信。别人也是做trading的,怎么就写的和我们不一样呢?有些人会说,哎呀,老外比较懒惰。没错,很多老外是很懒,但是你明知道他很懒,你还长篇大论
的,你觉得这么懒的人会花时间仔细读你的开发信么? 懒是一方面,这点没错,老外通常没有中国人勤奋,但是反过来看,他们往往是言简意赅,只说最重要的话,一句废话都没有。因为在他们的文化里,时间很宝贵,不能耽误自己的时间,也不要耽误别人的时间。